My name is Mwendalubi and I live in Livingstone, Zambia. With a journalism background, I'm a great enthusiast of communication but beyond simply providing or receiving information, I have seen the value of reinforcing media or otherwise mass communicating with interpersonal communication. I am currently running MARCH Zambia, a behaviour change communication strategy operating in two of Zambia's provinces. Over the years I have been greatly touched and motivated by individuals and groups of individuals that have shown just how willing and able they are to make an impact in their communities but ar somehow limited by either resources, skills or are simply confused by the many different approaches by various organisations who sometimes just dash in and out without fulfilling promises or long enough to ensure that efforts bear fruit.