Activist-friendly media guidebook (SPIN WORKS!)
SPIN Works! is the SPIN Project’s activist-friendly media guidebook.
It’s full of tips, tactics and strategies that empower advocates with a vast array of skills for shaping public opinion on their issues through the press.
First published in 2000, and updated in 2005, the book is currently out of print, but this PDF is free for you to download.
The SPIN Academy strengthens non-profit organizations working for social change by teaching them to communicate effectively for themselves.
The SPIN Academy provides accessible and affordable strategic communications training, individual coaching, networking opportunities, and other concrete communications tools.
For your free PDF copy click here: http://spinacademy.org/wp-content/uploads/2012/04/SPIN-Works.pdf