Twitter for Marketing
I found this article on MediaBistro really interesting. For those curious about how to use new media technologies for marketing purposes, this article, which describes one author's approach to marketing her book with "tweets." Especially interesting for those people or companies with tiny/nonexistent PR budgets!
See the article here:
The only hitch is that it's in MediaBistro's subscriber-only content area, so you'll have to be a member to access the full content.