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Navigating Social Media

Recently, for Adapting to Scarcity, I have been exploring the ins and outs of virtually organizing. There is a LOT to comb through. Since we are filming and preparing short videos of our work, conducting preliminary research and building a network to share finished videos is crucial to its success. Below is my experience thus far with of each of these main outlets. I hope this post can help others connect and share their voices and work.

I found this resource (50 Social Media Tactics that Help Non Profits Meet Their Missions ) on Twitter, and some of the tips are very useful.

Facebook: We have a page with 214 fans, which is respectable for a fledgling organization based internationally. In my research, locally based organizations in an area where lots of people use Facebook have a lot more potential for higher fan bases. Facebook is the single largest generator of visitors to our website. We share all our blog posts, updates, and many of our photos on our Facebook fan page. It serves as a second website, since for many its easier to visit and read blurbs instead of whole blog entries. Of course, we have Facebook linked to Twitter, so every time we post there it goes to Twitter (Twitter makes this an easy option when you sign up).

Twitter: I initially resisted Twitter, thinking we did not have a use for it. My, how I was wrong. By following and being followed by many like minded technology, social media, and water related organizations, we create our own interactive community and access highly relevant online movements and trends. I have found the most influential organizations and resources there.

Flickr: Adapting to Scarcity has a pro account on Flickr which means we can upload as many photos as we want and license them through Creative Commons. By copy left-ing them, we can allow them to be shared and manipulated, but only with a shout out to us and never for profit. Flickr of course also has groups to be created and joined. We can also tag photos, so they will be more searchable by other photographers. I have found some cool photojournalism projects, lower budget, only located on Flickr. It is a respectable and easy way to share a lot of images and information. Then of course, there is Twitpic, which we need to begin using, but have not yet.

Idealist: Idealist is starting a new movement to expand and reinvent the ways we organize on the internet, moving forward with Idealist as the central nodule. I support them. We are listed on Idealist, and received a few really promising volunteer offers through the site. We look forward to seeing their new project evolve, and where it goes.

Wiserearth: The community of changemakers and collaboration on Wiserearth is impressive, but it is difficult to share larger photos and videos. We posted a solution on Wiserearth, and the page has been visited 325 times. I look forward to using the Wiserearth tools more in the future.

Youtube: Stay tuned, we just applied for a nonprofit partnership, and will begin posting videos soon.

Thanks for reading. As I learn more, I'll post again. If anyone has any questions, advice, or ideas, please feel free to contact me.



michellee's picture


What great ideas for organizations! Social media can definitely be overwhelming, so thanks for sharing these tips with us.

World Pulse Technology Associate

sustainableartist's picture

Great post!

Thanks for the Flickr tip. Would be interested to hear more about what happens with the YouTube partnership. I too have enjoyed posting on WiserEarth, events, solutions, and so on. One way to get more coverage, that I've found, is to add them to the content of a popular group, such as WEVersity ( or another more specific group.

Sarah Kelly's picture


Hey, thanks for the feedback. I will update when we hear from Youtube. If you are a member of WEVersity, can you invite me? It looks very cool, but you need to be referred by a member.


Co-Director of Adapting to Scarcity

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