Offer: Lessons of Kony 2012: Advocacy for Social Change [free on-line course]
An introductory course on promoting societal change through advocacy using the Kony 2012 campaign as an example.
You’ve identified one of the world's greatest challenges, but what will you do now and how can advocacy help?
Advocacy is about how to influence policymakers and how money is spent in a society.
This course is a short, thirty-minute introduction to using advocacy to achieve social change using Kony 2012 as a case study.
Kony 2012 was a short film and advocacy campaign designed to spur the arrest of one of Africa's most infamous leaders: Joseph Kony, leader of the Lord's Resistance Army and recruiter of child soldiers. It would achieve more than 99 million views since its release, becoming the most viral video ever.
In this course, we learn from the successes and failures of this campaign and what it says about how to change things for the better.
The materials consist of five lectures that teach students about how to identify and understand effective advocacy.
It covers important advocacy campaign types, including grassroots and grasstops campaigns, and includes exercises for the student to complete along the way.
What will you learn in Lessons of Kony 2012?
·The basics of how to influence policymakers and resource decisions in our society, including how policy and budget decisions are made in the U.S. Government
·Insider secrets about how and where to influence the U.S. Government from a former Senate staffer
·The most popular and effective strategies for advocacy to achieve change for some of the least fortunate people in the world
Whether you are a nonprofit professional, member of the public, or public policy expert, you should take this course to learn about some of the most recent lessons and insights on advocacy, one of the cornerstones of the ability of citizens and organizations to spur meaningful societal changes.