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Offer: Volunteer Position open at Channel Initiative

Channel Initiative
Job Description: Social Media Officer

Duration: 3 months
Position Type: Volunteer
Term: November 2013 – January 2014

About Channel Initiative

CI was founded in September 2012 to effectively respond to the desperate needs of vulnerable communities around the world, going unmet.

The organization's founding members seek to create relevant, sustainable and empowering solutions, underpinned by a desire to be practical examples of God's love. At the core of the organization's mission is a desire to empower local communities and draw from as well as build upon the strengths already existing within the community. All of CI's work on the ground is locally-owned and driven.

CI employs a collaborative approach, and works with a variety of stakeholders and partners, including: local activists, the global church, individuals, corporations, international organizations and governments. The organization acts as a channel for resources and expertise, toward the best empowerment solutions for individuals and communities. The organization has an ultimate vision of a world free from extreme human suffering


The Social Media Officer (SMO) reports to the Director of Engagement. He or she plays an integral role in assuring the organization is well represented on a variety of social media platforms. He or she will be responsible for all social media accounts, and will play an active role in crowd-funding campaigns, promotional activities and advertising campaigns. He or she will also display initiative in ensuring that the organization is fully capitalizing on social media and developing a strong web presence.

Deliverables/ Responsibilities

Update social media accounts daily, including, but not limited to Twitter, Facebook, YouTube, PCDN and Pinterest.
Contribute to the development and implementation of relevant communication strategies
Contribute to the development of social media plans on a monthly basis
Prepare monthly reports evaluating and examining social media activities and recommended actions
Regularly research trends in the social media and networking field and explore new ways of communicating the vision and mission to the target audiences
Provide the Executive team with a bi-weekly report on social-media focused funding opportunities and avenues, e.g. crowd-funding portals and video or social media competitions.
Communicate clearly with other members of the team if there are any discrepancies with information published on social media accounts
Communicate directly with supporters through responding and creating opportunities for discussion on social media
Research trends in search-engine optimization and ensure that all blog-posts and digital content are optimized for search results.
Research opportunities for paid traffic delivery to blog and online-fundraising campaigns
Ensure all posted information is derived from legitimate sources

Our ideal person

We want qualified, motivated persons to support the mission and goals of Channel Initiative, but we also look for very specific character traits that make for a great team dynamic, and fit in well with our organizational culture. In short, we are looking for someone with,

Minimum BS/BA degree in , IT, Advertising, Digital Arts, Business Marketing and/or 2 years relevant work experience
A passion for social media and advocacy
A passion for serving the under-privileged and empowering women
A strong work ethic and commitment to quality
Excellent written and verbal communication skills
Creativity and a personal flair
An ability to display initiative and an action-oriented personality
Flexibility and adaptability
An ability to work independently
An ability to cope well with change and a rapidly growing organization
Humility and integrity
A fun-loving, winsome and disruptive personality
A love for challenges and big hairy audacious goals
An unparalleled sense of determination

To apply,

Write in to Kirthi Jayakumar at with a copy of your Resume, and a quick note on why this position would interest you, what you hope to give Channel during your sojourn, and what you hope to gain from the position.



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