Need: Absent From Media
Representation of Women and their achievements in media is still low. A study done by AWC, the African Woman and Child Feature Service shows at both the international and national levels there is very poor treatment of gender issues within media houses. Majority of the media houses are yet to focus their spotlight on gender issues, especially on the injustices perpetrated against women. .
The male gender continues to enjoy the space and airtime in the media houses.
The report by further adds that The Global Media Monitoring Project (GMMP) has consistently shown that while there have been progress in the number of women whose views are sought by the media, that progress has remained painfully slow.
The research reveals that women constituted only 17 per cent of the news sources in the media. This increased to 18 per cent in 2000, to 21 per cent in 2005, and 24 per cent in 2010. In Kenya, only 19 per cent of those heard, seen, and read in the media were women. As a result of this coverage, women views rarely shape public discourse, while gender justice issues fail to get the coverage they deserve.