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Offer: Google Grants for Advertisting for Nonprofits

Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

Google Grants Program Guidelines and Details
About the Program

The Google Grants program empowers over 6,000 organizations to achieve their goals by helping them promote their websites via advertising on Google. Google ads appear when users search on Google. For example when you search for "world poverty" on Google, text ads related to world poverty appear on the right hand side. When you click on one of the ads, you are brought to the website being advertised.

Organizations that receive a Google Grant are awarded an in-kind online advertising account which can be used it in a variety of ways, including general outreach, fundraising activities, and recruitment of volunteers. Google Grants participants have found much success with the program. For example, the US Fund for UNICEF's e-commerce site, Shop UNICEF, experienced a 43 percent increase in sales over the previous year, while CoachArt – supporting children with life-threatening illnesses through art and athletics programs – has seen a 60 to 70 percent increase in volunteers.

What to Expect
About Google's advertising program

Google Grants will give you an advertising grant within the Google AdWords™ program. AdWords is our online self-managed advertising program where your organization will manage its advertising campaign by creating and monitoring text ads that run on Google. You create ads and choose keywords, which are words or phrases related to your organization. When people search on Google using one of your keywords, your ad may appear next to the search results, and people can click on your ad to see your website. You're advertising to an audience interested in your organization because you've created a relevant ad and chosen relevant keywords to describe your efforts. You can edit your ads or keywords at any time.

The value of the advertising that your organization receives is solely dependent upon the performance of its ads in the program. Results will vary; the typical grantee in our program receives just over $300 worth of advertising on per month. However, this is dependent on many variables including how many times people search on the keywords you choose and whether searchers click on your organization's ads. As a result, we cannot predict or guarantee the value of the advertising that you will receive.

If you have never run ads via an online advertising program, you will want to educate yourself about AdWords using the information provided. Most organizations experience a learning curve in the quest to take full advantage of their advertising grant, so it's important that you have an understanding of the way our advertising program works. Please review detailed information about AdWords, including instructions for creating effective ads and selecting keywords.

High-Level Program Guidelines

Please be aware of some important criteria regarding the program. (Note that the Program Details section of this page contains more specific information about Google Grants.)

* You must have a website, and your ads must link to a page on your website.
* The keywords you target must be relevant to your programs and services.
* Your website cannot display revenue generating ads, such as Google AdSense or affiliate advertising links, while participating in Google Grants.
* The on-going, active management of your advertising campaign is your organization's responsibility once your account is active.


To be eligible for the Google Grants program, organizations must fit our eligibility criteria.

In the United States – Read our legal requirements.

Other countries/regions – We are currently accepting applications from eligible charitable organizations based in these areas.

Canada (English):
Canada (Français):
Czech Republic:
United Kingdom:
United States:

If your country/region isn't listed and you'd like to be notified via email should Google Grants launch in your country/region, please send us your contact information.

Beyond the legal requirements, organizations must also meet our policy guidelines to be considered for a Google Grant. When we consider your application to the program, we review not just the content included in your application, but we also closely review your website, as this is where users will be taken via your Google Grants ads. Please review the policy guidelines we consider when reviewing your application and website below.

Eligible nonprofits include, but are not limited to, the following focus areas:

* Animal rescue & conservation
* Arts
* Disaster & relief services
* Education
* Environment
* Health
* Science & technology
* Voluntarism &community outreach
* Youth advocacy & programs

Ineligible nonprofits include, but are not limited to, the following concentrations:

* Commercial non-profits
* Credit-counseling services
* Mutual membership benefits (networking, professional, alumni, and other membership organizations)
* Portals and directories

Be aware that any organization with the following components on site are not eligible for the program: political/lobbying content; religious content which proselytizes or discriminates on the basis of religion; Google AdSense; car/boat/real estate donation-focus; and entirely fee-based programs.

Google reserves the right to award advertising to any organization. Selections are made at Google's sole discretion, and decisions regarding award recipients are final.

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