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Need: HIV/AIDS/STDs sensitization for Community at Risk

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AIDS Awareness programme by ARM awareness team members.JPG

HIV/AIDS/STDs sensitization for Community at Risk

Balasore is one of the coastal district of Orissa, lies on the northern most part of the state having 21 degree 03’ to 21 degree 59’ North Latitude & 86 degree 20’ to 87 degree 29’ East Longitude. Geographical area of the district is 36, 34 Sqr. KM. Midnapore district of West Bengal is in its North, the Bay of Bengal is on the east and Bhadrak district lies on the South whereas Mayurbhanj and Kendujhar districts are on its western side. As per the 2006 Census, the population is 20,43,000 comprising 10,48,000 males and 9,95,000 females. Broadly this district can be divided into three geographical regions, namely, the Coastal belt, the inner alluvial plain and the Northwestern hills. The coastal belt is about 26 Kms wide and shapes like a strip. In this region, sand dunes are noticed along the coast with some ridges. This region is mostly flooded with brackish water of estuarine rivers, which is unsuitable for cultivation.
Since last seven years ARM has been working on Save Motherhood and Child Survival. During the last 3 years it has also run a project Mobile Clinic and Community Participation in 20 villages. 35,000 populations of Schedules Caste, Schedules Tribes and Dalit Communities are covered under the ARM’s health development initiatives. ARM is experienced to take note of progress of rural health system, particularly in preventive measures with active community participation, in case of water borne and communicable diseases. But it has been identified the spread of the most health threatening disease of sexually transmission in rural areas.
In course of running the Mobile Clinic it has been noticed that gradually the number of patients of sexually transmitted diseases among women were in increase. Moreover some premature death cases due to unknown disease has also been reported particularly among scheduled caste and scheduled tribes community and after questioning family members it is reported that they were patients of sexually transmitted diseases. But due to social stigma they did not expose their problems. Considering the above critical circumstances ARM is reluctant to put its main focus on STDs and HIV/AIDS control with most priority. It has also adopted the policy to educate and make aware the adolescent and young persons especially girls and women about the danger of HIV/AIDS. ARM thinks it will check the spread of STDs, HIV, and AIDS among the next generation to maximum extent. Since the target people are mostly illiterate 80% nearly it is also planned to undertake massive community sensitization initiatives regarding risky sexual behaviour and its result and for promotion of use of condoms. Our target people are illiterate, unaware, poverty stricken, neglected, deprived of all Govt. development initiatives and human rights. ARM stands beside this rural community with its limited resources.

Innovative Idea.
1. Explain the innovative idea:
The Baliapal block is thickly populated by fisher folk (sea-fishing) and SC, ST small and marginal farmers. Agriculture is the mainstay of the people, fish is the second crop. The river Subarnarekha is passing through the Baliapal block and each and every year flood occurs in this area. As a result poor people migrate to other states in search of work in the lean period. The fisher folk of the block are engaged as contractual labourers in sea fishing for livelihood maintenance. This fisher folk live in critical socio-economic conditions. About 70% people of fisher folk live below the poverty line. Despite their hard and risky labour they are paid very poor wages. During sea fishing for 5/6 months the male members of the family do not have any access to family members. In this period the female counterpart fisher folk live with starvation and poverty along with children. In this period they involved in sex trades confidentially for livelihood. We target these poor women of fisher folk community.
We would also like to reach community people in SC/OBC villages from where girls and women are trafficked in U.P. & Bihar. More than 400 girls and women are trafficked from these areas during the last few years. Local pimps are active in trafficking of girls and women. In the name of marriage they convinced the poor parents and arrange marriage of their girls with unknown persons in lieu of money. After marriage there is no trace of these poor girls. Fortunately few of the trafficked women could manage to come back from the red light areas in U.P.

Paddy, ground coconut, betel leaf are the main agricultural produces in the Baliapal block. The block has good reputation particularly in producing quality betel leaves, which has vast demand in the country. So many mobile people like wholesale and retail traders, truckers come in this area regularly for business purpose. In the market places and roadside villages there are commercial sex workers with whom these mobile people enjoy risky sex. We would also like to reach among these mobile people and migrated people from Baliapal to West Bengal, Gujarat, Bihar in connection with work in generally shop, betel leaf business etc.

Considering the above critical factors we have identified an innovative idea to reach this vast population and sensitize them about HIV/AIDS/STDs, Elimination of Social Stigma, Elimination of Trafficking of girls and women. Following are the main components of our innovative ideas:
• Mobile campaigning in the villages and audiovisual shows.
• Organisation of Educative Drama.
• Training orientation of women SHG leaders.
• Both campaigning in major bus stoppage from Baliapal block to Basta block.
• Follow-up awareness by trained SHG women.

2. Explain why your organization needs this innovation:
The organization has been planning to implement the innovative idea for the awareness generation of the target people and to stop the spread of deadly disease (HIV/AIDS). We also intend to sensitize local, migrated, mobile people on the girls and women’s rights through elimination trafficking of girls, elimination of social stigma about HIV/AIDS and persons living with HIV/AIDS. Following are the underlying reasons for which we need this innovation.
• Spread of STDs among women of fisher folk and of those families of migrated persons;
• Death cases of some persons (who often migrate to other areas) by unidentified nature of disease;
• Increase trafficking of adolescent girls and women in the name of marriage with unknown persons. Local pimps are active and trafficked girls and women from remote villages to UP, Bihar, West Bengal for which they pay money to guardians/parents of the girls/women;
• Unawareness of the target people about HIV/AIDS/STDs and that helps in spreading STDs/HIV/AIDS;
• No initiatives are taken from any corners to reach the target people for Information Education Communication about HIV/AIDS/STDs;
• Social stigma due to unawareness of the target people about persons living with HIV/AIDS;
• Mobile traders, truckers from outside often visit the project area and involved with risky sex;

Objective of the Innovative idea:

The main objectives of the innovative idea are to prevent and control of spread of the HIV/AIDS/STDs through easily accessible innovative method for awareness generation and sensitization of the target people under the leadership of trained women of self help groups.

The other objectives are:

 To eradicate the cause and curse of unawareness about HIV/AIDS/STDs;
 To provide training to potential women leaders of self help groups on prevention and control of HIV/AIDS/STDs;
 To orient other SHG women on prevention and control of HIV/AIDS/STDs and community women’s sensitization through the trained women leaders;
 To sensitize illiterate rural community through cultural activities like drama on the reference themes;
 To generate awareness on HIV/AIDS/STDs among bus passengers including mobile people;
 To sensitize community people about women rights and gender justice including anti-trafficking of girls and women, adverse impact of girl child marriage;
 To eliminate the social stigma about HIV/AIDS and persons living with HIV/AIDS;
 To launch community action for prevention and control of HIV/AIDS/STDs;

Activity Proposed:
Sl.No. Activities Beneficiaries
1. Mobile campaigning in 100 villages and audio visual shows 44000(approx) community people
2. Organization of 50 Educative drama shows 50000(approx) community people
3. Training orientation of 400 women leaders of 200 SHGs 400 women
4. Both campaigning in 10 major Bus stoppage from Baliapal to Basta 5000 people every day for 90 days = 450000 people
5. Follow-up Awareness Campaigning by trained SHG women 200 camps 40000 women (approx)

Description of Activity:


1. Mobile campaigning and audio visual shows:
ARM has a popular cultural team with experience and expertise in performing awareness and propaganda on various burning social issues like women and child rights, anti-trafficking, girl child marriage, health issues like preventive measures of water and vector borne diseases, HIV/AIDS, safe drinking water and sanitation etc. Our organization has also trained activists on conducting audiovisual shows. Since the target communities in rural areas are mostly illiterate and unaware the cultural mobile campaigning and audiovisual shows will be effective to inculcate awareness among them. The mobile cultural campaigning and audio visual shows on HIV/AIDS/STDs prevention and control, women rights, gender justice, girls and women trafficking control, will be organized in 100 villages at Baliapal block where our organization has close contact in connection with various development activities. In the target villages women of self help groups and volunteers of our organization are available and these groups will cooperate the cultural team in conducting the activities, arranging the programme places, mobilizing the village people, especially women and girls on the scheduled dates of programme. Each day one village will be covered and the programmes will be conducted at night. A team of 5 trained experts cultural performers will conduct the activities.

Major theme(s) for awareness campaigning and audiovisual shows:
• What is HIV/AIDS/STDs?
• How it spreads?
• How it does not spread?
• Symptoms of STDs infection and HIV infection;
• How transmission of HIV+ virus occurs?
• How should we behave with persons living with HIV/AIDS?
• What are risky sexual behaviour;
• Reproductive and sexual health care;
• Promotion of use of condoms for safer sex;
• Protection of women and girl child rights;
• Adverse effect of girl child marriage and early pregnancy on health;
• Anti-trafficking sensitization;
• Elimination of social stigma etc.

2. Educative Drama Shows:
To reach the illiterate unaware rural community 50 Educative Drama Shows will be organized in selected places. The cultural team of ARM is famous for its outstanding performance especially on women’s rights issues in the locality. The team will write scripts of drama and rehearsal practices will be completed within two months. The cultural team will perform drama shows for 2 hours each day. In the target villages women of self help groups and volunteers of our organization are available and these groups will cooperate the cultural team in conducting the activities, arranging the programme places, mobilizing the village people, especially women and girls on the scheduled dates of programme.

Major theme(s):
• HIV/AIDS/STDs prevention and control;
• Elimination of Social Stigma about HIV/AIDS and persons living with HIV/AIDS;
• Rights of women and girls;

3. Training orientation of SHG leaders:
ARM has strong base among women community in more than 100 villages at rural Baliapal block in connection with promotion of self help groups, thrift savings and micro credit linkage for undertaking income generating activities and livelihood development. It has also promoted more than 500 micro enterprises groups and 90% of these groups are women headed. As a result of these activities the SHG women have empowered with economic independence, decision-making power, bargaining capacity on rights issues etc. We intend to involve the strong SHG women force to fight against the HIV/AIDS and injustices towards women and girls so that under their leadership all rural women and community people would become aware and sensitize about HIV/AIDS. 400 women leaders of 200 SHGs will be provided 3 day training orientation in 10 batches on women rights and gender justice, anti trafficking measures, prevention and control of HIV/AIDS/STDs. Training Instructors will be requested from INP organization or from its associates and other reputed agencies in the field. ARM has also a mobile medical team who will also conduct the training. Learning materials will be provided to each trainee. The training will be conducted in participatory approach so that all participants could be vocal.

4. Booth campaigning in major bus-stoppages:
It is intended to cover mobile, rare and daily passengers of buses in the route from Baliapal to Basta through the booth campaigning in major bus stoppages and junction places of two/three rural roads. HIV/AIDS/STDs campaigning will be started from 10 booths of major bus stoppages between Baliapal to Basta. Campaigning on anti trafficking, gender justice, women rights, social stigma elimination will also be conducted from these booths. Posters, banners, will be displayed in the booth and leaflets, condoms will be distributed among the passengers. In the campaigning programme local youth clubs, women self help groups, students, teachers and medical practitioners will be involved. The participation of local people in booth campaigning will strengthen the campaigning.

5. Follow-up awareness campaigning by trained SHG women:
After completion of training 400-trained SHG women will organize 200 one-day duration follow up awareness camps in their respective villages among women and girls. They will use IEC materials in the follow up camps. Thus the information and education about the issues will be disseminated to all other women and girls of target villages. It will strengthen the knowledge and information of rural women to prevent, identify and treatment of STDs, develop healthy and safer sexual behaviour, promote use of condoms, improve status of reproductive health, prevent and control HIV/AIDS, protect women and child rights etc. The fear psychosis related social stigma about the disease and persons living with HIV/AID would also be eliminated.

6. Monitoring and Evaluation:
The project will be implemented, monitored and evaluated by a joint AIDS Prevention Forum (APF) under the leadership of the chairperson of the organization. In the forum the potential leaders of SHG network, representative of local health department will be the members. The Project Coordinator will also be incorporated. The members of APF will meet at least once a month to assess and take note of the progress, chalk out of action plan for the next month etc.

In the last month of the project the AIDS Prevention Forum (APF) will conduct the evaluation through group discussions, individual interaction, field visit and community meetings, verification of records, documents. Representative from Donors or from its associates and other reputed agencies in the field will also be requested to involve and conduct the evaluation.

Evaluation Plan:
No. of mobile campaigning organized;
No. of village people reached;
No. of Educative Drama Shows organized;
No. of people reached through drama shows;
No. of booth campaigning organized;
No of passengers reached;
No. of leaflets distributed;
No. of condoms distributed;
No. of potential women leaders of SHGs trained;
No. of awareness camps organized by trained SHG women;
No. of women reached;
Remarks about the programme of women, community people;
Observed behavior of people reached;
No. of cases of STDs identified and treated;
No. of cases of trafficking tackled by SHGs;

7. Community Participation & Sustainability:
The innovative project idea is the result of the feed back from the concerned groups of the target community. The local CBOs like youth clubs, grassroots NGOs, women SHGs and its network, micro enterprise groups and its network, rural volunteers, students, teachers are involved in all stages of project implementation and follow up initiatives. They will provide free services in many ways for materializing the project activities. The community based organizations and people in general will also contribute financially for some of the proposed activities. So community participation of the proposed initiatives has been ensured. Thus educating has also ensured the sustainability of the project and orienting women of SHGs and rural women, target community people in general. Through transfer of knowledge and information the capacity, skills and capability of the target people has been strengthened to combat the disease, eliminate injustice towards women and girls, and eliminate social stigma and making aware others independently.

Sl.No. Particular Amount(USD)
1. Salary of Project Coordinator: 735
2. Consultants/ Professional Fees: 816
3. Travel, Transport and Perdiem 205
4. Mobile campaigning and audio
visual show: 2040
5. Educative Drama Show: 1530
6. Training orientation of SHG leaders 1428
7. Booth campaigning in bus stoppage 816
8. Follow up awareness camps 1632
9. Administration 490
TOTAL 9692
Community Contribution 192
Amount requested from donors 9500

(Nine thousand five hundred dollar only)

Send your generous contribution in favour of ALTERNATIVE FOR RURAL MOVEMENT (ARM) as below

Address : Alternative For Rural Movement (ARM)
E-mail: ,

Bank Address:
Pin code 756026
Bank code number: 0778
Bank Account number for foreign Donors : SB 5506
Our Bank Account Number for Indian Donor : C1/258

Mr. Rajendra Kumar Rana
Coordinating Member
Baliapal, Balasore, Orissa, India
E-mail: ,
Web site:



JMKELLAM's picture

Tahnks for sharing your planes

It seems like ARM has a great plan that could really help Indian women. A clinic that also educates and trains is wonderful. I hope you use this plan to recieve funding and support.

I wish you luck and please let us know how everything goes.

In friendship,

Jenna Kellam

Thanks for going so in-depth with ARM's program proposal. Maybe you can find other members on PulseWire to help you with grant writing or fund raising. One group involved in this kind of work is called Investing in People and their Ideas: I'm sure members in this group would be more than willing to answer questions or provide assistance for your incredible organization.

Best wishes,


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