Emami Group: Stop telecasting gender discriminating 'Bailwan' advertisement
Why This Is Important
The Fair & Handsome commerical is derogatory to women and transgenders. The ad disrespects feminine qualities and propogates a narrow view of men.
The ad is also racist - it implies that dark-skinned people are not "handsome" and they must become fair. It sends out a very skewed viewpoint of beauty and gender-roles, especially to minors.
How can we change this?
All advertisers in India are expected to follow the code of conduct as prescribed by the Advertising Standard Council of India (ASCI).
The ASCI code states that advertisements should not be offensive to generally accepted standards of public decency.
This ad clearly ridicules people based on caste, colour and depicts women in a deprecating manner and is therefore in violation of the ASCI code of conduct.
If we show the Advertising Standard Council that enough people find this ad offensive, Emami group will be forced to stop broadcasting this ad.
Pl Sign the petition and share it with your friends so that we can get more support against this discriminatory ad.