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My work with Danyun/Threads of Yunnan


Many have asked what my work entails and what my company does. Since we are a fairly small organization, my personal work includes a lot of things including some marketing/PR, grant writing and reporting, database management (Point of Sale for our handicraft sales, inventory, etc.), producer management and production planning, some product development (getting new designs, making prototypes/samples, calculating costs, etc.), community development training (writing it, delivering it, assessing the implementation, etc.), and probably many other day to day things that I'm forgetting...

Danyun started Threads of Yunnan in 1999 to give women in the rural countryside of Yunnan a chance to earn money using their traditional embroidery skills. Danyun joined IFAT in 2001 and continued to develop the line of Fair Trade handicrafts. Several years ago, Danyun began partnering with a tea factory, Xingjian Pu'er Tea Development Company, in southern Yunnan to develop Fair Trade and organic tea. We are still working on obtaining those certifications and developing new tea products. Danyun's vision for the future is to partner with more and more communities and companies to help them develop into sustainable fair trade business. We believe this will not only raise the standard of living in Yunnan, but will also develop companies with international standards of safety, quality, etc.

Danyun Fair Trade Development Co., a Danish company founded in 1996, promotes Fair Trade by partnering with communities and companies in Yunnan to use business as a tool for social change and economic development. The company markets and exports handicrafts and tea under the trademark Threads of Yunnan, and has been a member of WFTO (formerly IFAT) since 2001.

If you are on facebook, become a fan of Threads of Yunnan!




JaniceW's picture


Rachelle, I thought you might be interested in connecting with our member, Kristi Jo (KJ) Lewis, who is the founder and President/CEO of Global Sistergoods (, an online marketplace of fair trade products made by women. She can be found at:

Keep us posted on your group's progress and best wishes with this connection.
PulseWire Community Director

Kim Crane's picture


I love the photos you have posted. I would also love to hear more about your business as a tool for social change. I have heard about fair trade as a way that economic opportunities for a few artisans can create social benefits for a community. There are so many similar claims out there but I am very curious to hear reports from the ground about what this looks like in practice. what have your experiences been?

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