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A Call for spirit awakening and use of mind (Online)

I was working in 2007, head of design and photographic technician, and then I was interested by the arts that reflect human values, because it was easy for people to understand.

Then I realized that we have a problem in the consciousness of the Arabic nations which is represented in the absence of right thinking and poor education and misconception of religion, so I had the idea of inauguration a site on the Internet that published works of art, articles and simple topics about the right thinking, human values, to correct misconceptions, spreading of the ideas that encourage development, the preparation of qualified generations bearing these concepts, and for the purpose of contributing to the establishment of an intellectually mature society.

The idea was displayed on 3 people I've met through our involvement together in one of the Internet forums, and we have already started in the preparation of materials and topics that we would like to be posted on the site, the internet facilitated our work, especially for references, books and websites offered a hearty meal of topics that we published on the site, and it was the launch of the site in October 2009. (pic 1).

We were surprised that during a year there was a large turnout, especially with our intromission in social networking sites such as Facebook.

Once the work on the site grew and became with audience I thought we should have a field work so teamwork was formed mostly through the public website and Facebook page, where a network of relationships formed from interested idea and we started the first activity in October 2010, We did not have any resources for marketing on our activity except for internet advertisement, once the activity was announced on the Internet the hall was crowded and the lecture was entitled "Artistic Creativity and its Role in the Creation of Ideas" and was attended by public figures and youth in charge of the cultural and artistic activities.

And it was the beginning . . . . . when I discovered at the time that we have a tool of publishing and defining our activities that can be invested strongly, and from here we started planning for a complete foundation that has its board of directors and business units as follows:
1- Research and studies division
2- Training and consultations division
3- Media and artistic production division
4- Enterprises division
5- Publishing and publications division

And we have placed goals and its visions; we had several activities, with participants from Egypt and other Arabic countries, the Internet was our only way in marketing the activities.
By interest in to publishing topics and articles about spreading of awareness and the human values, by moving it to twitter and Facebook our audience began to grow until it reached a million and a half today on Facebook. (

The number of Articles on the site reaches more than 1000 materials between articles, book offers, summaries, and discussions, and the weird thing is that most of the team now I did not see on the ground, but through internet communication.

Also I was able to communicate with a lot of experts and specialists in the humanities and social sciences via e-mail.
We did not forget the artistic side, there was an online exhibition contributed by many young artists from photographers and painters, and the purpose was to translate ideas and values into works of art, and then we had the chance to put this exhibition on the real world (pic 2)

Work continued until today and we have built up several activities, including an international camp attended by 150 young people from more than one country with a duration of 7 days, worth about a quarter of a million LE, it was a challenge to do this while we do not have any resources, but we were able through e-marketing by bringing the public to attend the camp and thus has full coverage of the cost.(pic 3)


This story was written for World Pulse’s Women Weave the Web Digital Action Campaign. Learn more »



gracest's picture

Hi Heba, Thank you for

Hi Heba,

Thank you for sharing your personal story about this project! It sounds like a wonderful way to fuse art and technology, to help people communicate and express themselves.
One thing I am curious about, though, as related to this campaign, is how your colleagues and yourself accessed and used the Internet. Were there any contributors to the site that did not know how to use certain programs, or have regular access to the Internet? Did you have to overcome any of these barriers? Finally, how do you think we as a community can help give everyone access to important venues for self-expression, such as your Web site?
Thank you again for sharing this story with World Pulse! Your commitment and dedication is extremely inspiring and I wish you the best with this project.

Your friend

Julia O'Byrne's picture

Great post!

Hi Heba!
I found your post really inspiring. Your website sounds so cool and I love how you built it up into something really important. I don't think it's weird that you communicate/see most of the team through the internet :) I think it's funny and common. So many people these days just work on their computers and it has made our world a more dynamic place I believe. Congratulations on the success your site has had and thanks so much for sharing :)

Best wishes,

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