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Google launches campaign to get more women in India to use the Internet

Google is one of a number of companies that firmly believes that everyone has a right to Internet access, and that’s the motivation behind a new campaign in India designed to bring 50 million women online for the first time.

The ‘Helping Women Get Online’ campaign kicked off today with a press conference and the launch of a website aimed at communicating the basics of the Internet to first-time female users in India.

Rajan Anandan, managing director of Google India, told reporters that only one-third of India’s 200 million-plus Internet users are female, and that’s a ratio that needs to change since the country is tipped to become the world’s second largest Internet market in the future.

“[Access to the] Internet can help women achieve self esteem, express their views freely, open up new opportunities and help them to gain education. Our new campaign aims to bring 50 million women online in the next one year so that they can reap the benefits too,” Anandan added.

In addition to providing useful information — such as computer basics, Internet skills and details of how to use chat and email services — the website includes a range of video stories designed to highlight the benefits of the Internet to women. There’s even a toll-free hotline for further information.

Google has partnered with Intel, Hindustan Unilever and Axis Bank to help raise offline awareness and educate women “to use Internet to improve their lives and enable easy access points across the country.”

This story was written for World Pulse’s Women Weave the Web Digital Action Campaign. Learn more »

Comments

Y's picture

Thank you, Arunima, for

Thank you, Arunima, for posting this information. I was a fundraiser for years, and am a firm believer in supporting companies who exercise enlightened self-interest.

Y

KASINDI BULAMBO's picture

Nos sincères gratitudes

Nos sincères gratitudes d'avoir ecrit cette belle histoire. en vrai dire, l'accès à l'internet permet à la femme de partager au niveau international et d'echanger facilement avec les autres femmes du monde entier.
mais chez nous au Congo, il y a un nombre très reduit des femmes qui utilisent l'internet. et malgrès celà, notre rêve est aussi d'apporter au moins toutes les femmes en ligne pour voir si les violences faites à nos egards prendrons fin un jour.

kasindi

hmagnussen's picture

Thanks for sharing

Hi Arunima Dutta,

I did not know google was doing this. Thank you for sharing such a positive story. It give me hope that one day women in all countries will have the chance to find opportunities online!

Shilpa Balakrishnan's picture

nice to hear...

I too didn't knew that. Its great to hear that it looks for women in India....

Thank you for sharing, Arunima. It is highly exciting that a big corporation like Google is dedicated to shifting the demographics of its users in India. The more connections, knowledge, and networks women are able to obtain through the internet, the more strength, growth, and equality we can achieve. Is the campaign engaging in any outreach? How is this campaign accessing hard to reach women in rural areas, or women who generally have less available access to the internet? I look forward to hearing more about this campaign and in what ways you see it helping women!

busayo's picture

Google has done well!

Google has realky done well, they have gone to give life to several women in India. Yes access to internet is access to life. Thank you for sharing this my sister

Love
Busayo

Busayo Obisakin
Women inspiration Development center
Ile-Ife, Nigeria
busobisaki@yahoo.com
womeninspirationcenter@gmail.com
http://womeninspirationce.wix.com/widcng

Ann Fishburn's picture

Good News

Dear Arunima,

So glad to hear this news. It is extremely hopeful to hear about large multinational companies using their influence and resources to help, and connecting women to the transformative information available on the internet. Women using the World Wide Web has proven to be exceptionally influential to help and change families and communities.

Keep up the good work and spreading the word!

Connecting in hope and peace,
Ann Fishbrn

arunima dutta's picture

HAPPY HOURS!

Dear all,

It is indeed heartening to know good wishes pouring in for the program.

The entire program gives a step-by-step guide to help women use the Internet. From how to use a computer to sending an email, it covers all basics to get us started.

From computer basics to learning internet skills,it teaches us everything.it gives suggestions to open email accounts,chat online instantly and send files through emails.there is language preferance and educative online videos.Financial tips are given to manage money matters.Mothers are given helpful tips to take care of their children and understanding their behavior.There are comprehensive guides to puberty and teenage peer pressure.From ways to making the lunchbox more interesting to knowing ways to unleash a childs creativity,this program offers everything.Simple and effective household tips are given to help in the day to day chores.There are cooking and recipe tips as well to make simple and elaborate dishes of various cuisines.

Rakhi Paliwal / Politician, Student & Teacher says,"I use the Internet to learn, connect with others, and change the world."

In a nutshell,its a vast new world and google has opened the doors to us.....

CHEERS!

Tam's picture

Such heartening news

Hello Arunima,

How exciting to learn of your work and of the help from Google. This is such a powerful new way of us all being connected. Through the internet we are becoming stronger. I will be listening closely, and celebrating the success of your work.

In Sisterhood,

Tam

Lylinaguas's picture

this is great!

This is such great news about google promoting the internet especially for women who have less access than men. Imagine how much faster we can make this technology available to everyone if only others similar to google would work on the same goal.

Thanks for sharing this with us Arunima!

Lylin

lydiagcallano's picture

Learn with care

I am glad that Google has given women in India access to the Internet. I cannot agree any less that people can learn much in the Internet because of the audio visuals and user friendly software applications. Online learning and telecommunication systems are really useful and helpful.

THERE IS A BUT THOUGH. Users of ICT should be careful. Prudence, background checking, verification, and other precautions will protect them. They need to be selective of the websites they visit, the people whom they will consider as online friends, and the info to give out. There are many immoral and illegal operations roaming in the Net which might harm unsuspecting women (and men) as well.

There is also the issue of getting addicted to surfing the Internet. This addiction can lead to more issues which can jeopardize women and children. These I share out of my concern for them.

Ma. Lydia G. Callano
Iloilo, Philippines
+63 33 3158137 or 5138830

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