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Introducing myself and my journal: Blossoming Beijing

About Me:
I'm a Brazilian-American, Beijing-based correspondent writing about food and consumption and how changing consumer tastes and demands impact our environment. Consumers can impact the environment by how we eat and shop, and as agricultural technologies and techniques evolve to become more sustainable, consumers can get involved in making smart choices, and by helping encourage sustainable practices. The developing world is a critical piece of the pie when it comes to environmental sustainability, and women are a critical piece of the farming, and shopping, story. Follow me as I discuss the ever-shortening chain between eating and the farm, and how women, as agriculturalists and as consumers, influence this chain of events.

My Passions:
travel, languages, eating, cooking, environmental issues

My Challenges:
engaging the hard-to-reach farming segment of Chinese society with new technology, and especially, identifying the women in this group

My Vision for the Future:
Farmers across the developing world utilizing Media 2.0 (not just the Internet, but mobile phones and social networking) to exchange sustainable best farming, food delivery and production practices

My Areas of Expertise:
editing, writing, Media 2.0, research, Mandarin, Portuguese, Spanish, sustainable agriculture information sharing


I am so thrilled that you have joined our online community. We talk about green and sustainability but I don't believe those in developed countries make a connection to what is happening in the developing world. I would love for you to continue to share your ideas, experiences, research and hopes with us, and help us understand this critical issue. A friend has been working on developing something similar in Chile where produce being transported is tagged so that real-time information can go out to the stackholders, as it moves from region to region. I believe that we are seeing just the tip of the iceberg in terms of the possibilities technology can offer and it is exciting to hear from someone on the front line.

Also, please take a moment to browse through our group directory ( where you may find a group with similar interests to your own. Or, you may consider starting your own group where you can build a powerful network bringing together PulseWire members with similar visions who want to share ideas or actions. With the group journal, you can brainstorm solutions, pose questions, test ideas and create a support network for your visions.

Voices, such as your own, have transformed lives and I look forward to reading more from you. Again, welcome and thank you for joining PulseWire.
PulseWire Community Director

Manuela's picture

Similar project in Chile?

Hi Janice,

Thank you for your kind welcome!! I'm so excited to be involved with WorldPulse--I've already learned so much from this network/platform from the other women who are involved in such an incredible variety of projects! I'm starting to really dig in, and make my way around all the many resources.

In the meantime, I'd love to learn more about your friend in Chile and his/her project regarding real-time produce tagging. Something similar is being tested out now in the UK, focusing on carbon emissions, whereby products are tagged with their carbon "calories". Tesco, the supermarket chain, is one of the leaders in this innovation. I'd love to see what your friend has learned via his/her experience.

Thanks so much for the warm welcome. Now I'm starting with the Voices of our Future application--wish me luck!

All the best,

JaniceW's picture

Chile Wine Supply Chain

Manuela, I am so happy that you are participating in the Voices of Our Future programme. I wish you all the best and hope it proves to be a rewarding experience for you.

I emailed my friend in Chile and he is no longer working on that project but referred me to some information that may be helpful to you. They were looking at controlling the temperature of wine as it moved along the supply chain from the wine-producing regions in Chile to the United States. Information can be found at:

I also have a copy of a McKinsey Report titled "Harvesting Latin America's Agribusiness Opportunity". McKinsey & Company is a global management consulting firm advising world’s leading businesses, governments, and institutions helping them find innovative solutions to enhance the performance of their organizations. I have a pdf of the report in English and in Spanish. If you would like me to email this report to you, please reply to this post letting me know that you would like to read it.

Best wishes in your VOF application and I look forward to hearing more about your work in China.

Manuela's picture

McKinsey Report


I looked into the wine supply chain project--looks interesting. That kind of technology could potentially prove interesting for helping women consumers connect with their female counterparts in the agricultural sector, and has certainly inspired me to start looking into that.

When you have the chance, please do send me the McKinsey Report. I reference a lot of their reports, actually, for my work as a journalist, and though the reports tend to be PR exercises in expanding the company's presence and notoriety, they are also consistently well-researched and -written.

Thanks so much! Working on the first assignment for the VOF application...wish me luck!


JaniceW's picture

McKinsey Report

Manuela, I emailed the report to you and also thought you might be interested in an article in today's New York Times, titled "Is a Food Revolution Now in Season?" It speaks about organic and locally grown foods, and looks at sustainable food supply chains.

Best wishes for your VOF assignment. I look forward to reading it.

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