Resource and Information for Association 0f Media Women in Kenya
The Association of Media Women in Kenya Executive Director, Dr. Jane Wambui Thuo has urged women in business to engage with the media to advance their business ventures and raise the profile of women in business in Africa. Addressing over 250 women from different countries drawn from Africa, Asia, and around the world, she noted with regret that Africa is always portrayed negatively by the media with stories on wars, conflicts, poverty, malnutrition, diseases yet the continent has great positive aspects that need to be told. She cited the rich cultures, enormous wealth and resources, warm hearted people and great women. She also noted that women from Africa are also given a raw deal by the media locally and internationally and are seen more as victims yet they contribute immensely to the wellbeing of their countries. She challenged the women in business to tell their success stories, reach out to the other women at community level with business ideas at all levels from informal, small or large enterprises.