...what makes you read a post?
I will admit it - I don't have the entire day to sit and read journal entries - I wish I had because there are so many wonderful stories. So, I am rather selective: I'd read an entry if the title jumps out at me or if I recognize the country's flag (this later surprised me when I realized it).
I find that lines quoted from the entry or a familiar metaphor or proverb helps - familiarity or though provoking titles attract me.
What makes you read an article/journal entry?