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Web 2.0: The Networked Impact

The advent of Web.2.0 technologies has witnessed a phenomenal transformation in the communication landscape which was once dominated by the old media and their one-to-many communication model. Interactive nature of Web 2.0 tools has broadened the communication opportunities creating platform for one-to-one and many-to-many dialogues across political, economic, social and cultural divides. Collaborative architectural structures of Web 2.0 have made it possible for anyone to not only generate and produce contents for mass consumption, but also to become an ‘activist’ or a citizen journalist to initiate a dialogue and mobilize support on issues that matter to them and society.
Web 2.0 encourages and empowers social movement activists around the world to challenge the status quo by mobilizing collective action to push their demands to national and international agendas. This is why Web 2.0 based social media are increasingly seen as an indispensable tool in the collective action repertoire of activists. Low costs and high accessibility of Web 2.0 tools enable activists to circumnavigate the traditional gatekeepers of information and censorship and directly communicate with their different target audiences.The networked design of Web 2.0 has changed the way in which contemporary social movement activists organize, coordinate and mobilize for collective action.
Web 2.0 has increased the voice, solidarity and strength of the global women’s empowerment movement by enabling leaders and participants to network, organise and coordinate their activities across geographic and social boundaries.V-Day’s One Billion Rising, a global campaign to end violence against women and girls, was able to mobilise millions of people to the streets across the world on February 14th, 2013, eliciting their solidarity towards the core message at the heart of the One Billion Rising Campaign. The organisers stated the February 14 event “marked the largest global action in history to end violence against women and girls.” Web 2.0 undoubtedly helped the organisers to spread their campaign worldwide and mobilize what they believe over one billion men and women in 207 countries to “come together and express their outrage, and to strike, dance and RISE against violence.”(
The success of the One Billion Rising demonstrates what type of solutions Web 2.0 brings to the global women’s empowerment movement; Web 2.0 amplifies visibility, solidarity and voice of the movement creating space for different grassroots, national and international groups to organise, coordinate and mobilize action to work towards short and long term objectives of the global women’s empowerment movement.
As an individual advocating for improved conditions and rights for women and girls in my country, particularly those affected by war and violence, Web 2.0 allows me to connect with in-country and global networks to highlight needs, issues and aspirations of women who continue to live at the margins of their communities largely excluded from policy agendas and decision making structures. And more importantly, to engage in advocacy and discourse that aim to bring greater awareness and attention to the urgent need for action in securing and safeguarding equal rights and opportunities for women and girls.


Aminah's picture

collective action

The networked community definitely has a better chance of addressing social issues with much more success.
It's is great to meet so many great leaders from all across the world on this world pulse platform.

All the best to you



Sulo39's picture

Thanks, Aminah for your

Thanks, Aminah for your response. Like you said, I, too, believe in the potential of the networked community.Best Wishes to you.

Maya Norton's picture

One Billion Rising

Dear Sulo,

Great title: "The netwoked impact." It really evokes the idea of what Web 2.0 is capable of.

Were you personally involved in One Billion Rising's 2013 Valentine's Day campaign? I recently saw a dance that they did in Israel for the campaign and it was so much fun to watch.

Update: I couldn't find my favorite video to share with you, but here are some other good ones:

Best regards,

~ Maya

Sulo39's picture


Dear Maya,

I am glad you like the title I picked for my post. The power of the networked society is fascinating!

I wasnt personally involved in organising the event. But supported it ans spoke about its core messages on social media networks. There have been many videos. Will look at this. Thanks.


Maya Norton's picture

Sounds good, Sulo. They could

Sounds good, Sulo. They could never have made such an impact without all of those (networked) supporters.

~ Maya

Sharontina's picture


Dear Sulo,

I am so sorry for that violence and mass killings in your country. such heartwrenching pics we get to see and never able to digest, this is happening to mankind, vulnerable women and children.

my prayers and blessings. you are doing a great job, a service indeed.

best wishes. be the voice for the voiceless dear.


Merlin Sharontina

Dear Sharontina,

Thanks a lot for reading my post and also for your words of solidarity.

Best Wishes,

Linda M. Ando's picture

One Billion and ONE Rising!

Dear Sulo,

THANK YOU for adding your voice to the One Billion and "One" Rising. A powerful testimony of women united around the world to create the change or break the chain of oppression and violence against women. As you clearly stated, the internet is a powerful tool and can give voice and help unite women and citizens around the world to be advocates for social, economic and political change.

Please continue to be an advocate and together, we will stand with you to RISE above with love, compassion and respect. You are leading the way and I thank you/1

With Gratitude and Respect,

Linda Ando

With Gratitude,

Linda M. Ando

courtmiller03's picture

Setting the Stage

I am glad you brought up One Billion Rising. I too watched how the movement took off across social media platforms and moved across the globe. It was so encouraging to see firsthand how powerful our message can be when we work together to promote awareness. Thank you for your story and being part of this amazing movement.

Courtney Michelle Miller
Digital Communications Strategist and Multimedia Producer

Sulo39's picture

Thanks,Courtney for your

Thanks,Courtney for your comments about my post.

Best Wishes,

delphine criscenzo's picture

No more Gate Keepers

Hi Sulo,
Thank you for your essay.
I love your analysis of how Web 2.0 has completely changed the game and is offering world wide opportunities for people to connect to "Raise" together. I also love that you use One Billion Rising as an example.
I reported on the Portland, OR rally of One Billion Rising and created this slideshow:
You are absolutely right, Web 2.0 is bypassing the gate keepers, and all those who are trying to keep the status quo in place. We can now start a revolution while the rest of the world is watching.

Delphine Criscenzo

Sulo39's picture

Hi Delphine, Thank you for

Hi Delphine,

Thank you for reading my essay and your feedback. I just watched the slide show. You have captured the essence of the event very well. I truly believe that One Billion Rising would not have had so much success around the globe without social media tools. But the campaign organisers knew how exactly to use those tools to spread information, organise and coordinate activities. This is where some social media based campaigns fail; they just dont pay enough attention to the fact that social media tools cannot do things for us; we have to come up with strategies as to how these tools can be used to achieve our objectives.

Warm Regards,

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