Community Update

World Pulse Toolkits Available!

At World Pulse, we recognize the need for ongoing learning—for you and for your community! Our toolkits are all available here.

We are especially excited to share our signature Citizen Journalism and Digital Empowerment Curriculum. Start learning today!

FEMME ET MEDIA

Bonjour nos amis,

Nous remercions nos amis qui ne cessent de nous soutenir.
Je continue à exprimer ma reconnaissance envers World Pulse et Mama Shujaa sans lesquelles je ne serai pas arrivée à Addis Abeba. Grâce à World Pulse, nous avons amélioré nos connaissances dans la manipulation de l’outil informatique et nous avons eu des connaissances à partir des ateliers auxquels nous avons assisté à Addis. Nous avons fait la restitution de GIMAC où nous ajoutons de parmi les propositions, de commencer à lutter contre les violences sexuelles basées sur le genre à partir de bas âges. Raison pour laquelle nous préparons une conférence des jeunes sur toutes formes des violences sexuelles basées sur le genre au courant de ce mois de mars. En date du 24 janvier 2013, nous avons eu un atelier sur le média .C ’est la raison de ce titre « Femme et Média » car Mama Shujaa en a besoin pour continuer à écrire et à dénoncer ce qu’elle rencontre sur son parcours de vie quotidienne. ZUZIA et ROSEBELLE KAGUMIRE étaient des facilitatrices. Vu que les femmes sont appelées à dénoncer les violences qu’elles sont entrain de subir chaque jour, il s’avère nécessaire d’avoir quelques notions sur le média. C’est pourquoi, nous allons essayer de donner une petite définition, quelques défis que rencontrent les média et qualités d’un bon message.
Le média, est un moyen de communication qui nous permet de transmettre ou de recevoir un message. Le message peut être, écrit, parlé, diffusé, etc. Pour une plus large communication, on utilise le média sociaux : la télévision, radio, film, internet, magazine, journaux, presse écrite, communiqué de presse, interview, publicité, affiche, média on line : sit web, emails, skype, networks, facebook, twitter, blog, etc.
Cependant, il y a des défis tels que :
- Presque toutes les chaines appartiennent aux hommes et sont privées, diffusent le message selon le désir du propriétaire, souvent à des fins commerciaux concurrentiels, le gouvernement n’a pas main mise sur ces chaines
- Parfois les journalistes de ces chaines ne sont pas bien formés et ignorent ce qui se passe où quoi dire exactement,
- Dans les zones en conflits, il est difficile de diffuser message car le gouvernement est impliqué, il y a toujours censure des messages, insécurité, pas de justice, ni protection de celui qui diffuse le message,
- Les femmes travaillent sans budget alors que parfois il faut payer pour accéder à l’information, soit la diffuser, soit pour couvrir les activités.
- Manque des contacts avec d’autres réseaux ou pas de cadre approprié
- Diffuser l’information biaisée, ignorance de message clé ou information phare
- L’analphabétisme surtout en ce qui concerne la presse écrite.
- Pas de liberté d’expression surtout dans les pays où il y a la dictature et les conflits.
- L’information varie selon l’histoire et les personnes. C’est pourquoi il faut quelques stratégies pour transmettre et recevoir le message

Stratégies :
- Avant de diffuser un message, posez vous quelques questions : quoi, qui, où, quand, avec qui, etc.
- Vérifier l’information avant la diffusion, bien ciblée l’auditoire, choix des sujets saillants et d’actualités, ne pas monopoliser le sujet. choix du moment et le titre doit attirer
- Créer les réseaux, savoir les utiliser, avoir des alliés, les mettre à profit pour attaquer les défis
- Savoir atteindre les médias locaux, nationaux, régionaux et internationaux.
- Bien visualiser le message, savoir attirer le public, connaitre les chiffres, le nombre et les statistiques,
- Bien connaitre les attentes de l’auditoire, réfléchir sur le message à donner, son contexte, le problème, les activités à mener et des solutions éventuelles.
- Cherchez les experts en cas des grands sommets de haut niveau
- Entrer en contact avec les journalistes et leur expliquer le bien fondé du message, qu’ils comprennent le contexte.
- Connaitre les textes, les instruments juridiques, les protocoles, les accords, et autres signés pour appuyer le message et surtout la personne ou la maison qui peut bien véhiculer le message pour un impact visible.
Recommandations :
- Renforcement des capacités et octroi des budgets pour les femmes surtout celles de la base.
- Former les journalistes et renforcer leurs capacités.
- Eviter de biaiser l’information, transmettre fidèlement le message
- Impliquer les femmes dans la recherche de l’information, savoir dénoncer et s’exprimer pour donner le message clé.
Qualités d’un bon message. Un bon message doit être :
- Bien adapté à l’auditoire, doit être bref, clair, conçu, simple,
Le média rassemble, améliore, apporte les relations frontalières, inter ethniques, contribue au changement de mentalité. A suivre

English translation by community member bridge

Women and the Media

Hello friends,
We thank you our friends, for never ceasing to give us hope.

I continue to express my gratitude to World Pulse and Mama Shuja without whom I would not have arrived at Addis Adeba. Thanks to World Pulse, we have gotten to know each other better through the sharing of useful information and have had relationships through working groups for those who attended Addis. We have restored GIMAC where we put together propositions and start to fight against sexual violence based on the kind that begins at a young age. For this reason we are preparing a conference of young women on all forms of sexual violence to occur this month of March. On January 24, 2013, we had had a working group discussing the media. The reason for the title “Woman and the Media” is that Mama Shujaa needs the media to continue to write and denounce that which she finds every day during the course of daily life. ZUZIA and ROSEBELLE KAGUMIRE were the facilitators. Women are called to denounce the violence that they are experiencing every day, it is recognized as necessary to have certain notions about the media. This is why we are going to try to give a little definition, a few break-downs that introduce the media and the qualities of a good message.
The media is a means of communication that we use to transmit or receive a message. The message can be written, spoken, broadcasted, etc. For a large audience, one uses social media: television, radio, film, internet, magazines, newspapers, written press, spoken press, interviews, publicity, posters, online media: websites, emails, skype, networks, facebook, twitter, blogs, etc.

Nevertheless, there are some downsides such as :
- Almost all the chains of communication belong to men and are private. Difffusing the message depends on the desire of the proprietor, usually they have concurrent commercial goals, the government doesn’t have a hand in these chains
- Sometimes journalists of these chains are not well informed and ignore what happens or exactly what is said,
- In zones of conflict, it is difficult to broadcast a message because the government is implicated, there are always censures, insecurities and no justice or protection for those who broadcast the message,
- Women work without a budget and sometimes must pay to access information, to broadcast and cover their activities.
- We lack contacts with other networks and appropriated managers.
- Broadcasted information is biased,
- Illiteracy overall is a concern for written press
- There is no freedom of expression in countries where there is a dictator and conflicts
- Information varies according to stories and people. This is why it is necessary to have strategies to transmit and receive a message.

Strategies:
- Before broadcasting a message, ask some questions: What, who, when, with whom, etc.
- Verify information before broadcasting, target the proper audience, choose salient subjects and news, do not monopolize the subject. Choose the proper timing and the title should entice.
- Create networks, know how to use them, have allies,
- Know how to reach local, national, regional, and international media
- Properly visualize the message, know how to entice the public, know the numbers and statistics,
- Know the expectations of the audience, reflect on the message given, its context, the problem, the activities that lead to eventual solutions
- Look for experts in the event of big summits at a high level
- Enter into contact with journalists and explain to them the foundations of your message so they can understand the context.
- Know the texts, legal instruments, protocols, accords and other signs for supporting a message and overall a person or family that can send a message for visible impact.
Recommendations
- Reinforce capacity and excise budgets for women over those at the base
- Unite journalists to reinforce their power
- Avoid biasing information, honestly transmit the message
- Involve women in research, know how to denounce and explain for giving a key message.

Qualities of a good message. A good message should be:
- Well adapted to the audience, should be brief, clear, concise, and simple,

The media gathers, improves, and provides frontier and inter-ethnic relations and contributes to the changing of mentalities.

Comments

bridge's picture

English Translation

Women and the media

Hello friends,
We thank you our friends, for never ceasing to give us hope.
I continue to express my gratitude to World Pulse and Mama Shuja without whom I would not have arrived at Addis Adeba. Thanks to World Pulse, we have gotten to know each other better through the sharing of useful information and have had relationships through working groups for those who attended Addis. We have restored GIMAC where we put together propositions and start to fight against sexual violence based on the kind that begins at a young age. For this reason we are preparing a conference of young women on all forms of sexual violence to occur this month of March. On January 24, 2013, we had had a working group discussing the media. The reason for the title “Woman and the Media” is that Mama Shujaa needs the media to continue to write and denounce that which she finds every day during the course of daily life. ZUZIA and ROSEBELLE KAGUMIRE were the facilitators. Women are called to denounce the violence that they are experiencing every day, it is recognized as necessary to have certain notions about the media. This is why we are going to try to give a little definition, a few break-downs that introduce the media and the qualities of a good message.
The media is a means of communication that we use to transmit or receive a message. The message can be written, spoken, broadcasted, etc. For a large audience, one uses social media: television, radio, film, internet, magazines, newspapers, written press, spoken press, interviews, publicity, posters, online media: websites, emails, skype, networks, facebook, twitter, blogs, etc.
Nevertheless, there are some downsides such as :
- Almost all the chains of communication belong to men and are private. Difffusing the message depends on the desire of the proprietor, usually they have concurrent commercial goals, the government doesn’t have a hand in these chains
- Sometimes journalists of these chains are not well informed and ignore what happens or exactly what is said,
- In zones of conflict, it is difficult to broadcast a message because the government is implicated, there are always censures, insecurities and no justice or protection for those who broadcast the message,
- Women work without a budget and sometimes must pay to access information, to broadcast and cover their activities.
- We lack contacts with other networks and appropriated managers.
- Broadcasted information is biased,
- Illiteracy overall is a concern for written press
- There is no freedom of expression in countries where there is a dictator and conflicts
- Information varies according to stories and people. This is why it is necessary to have strategies to transmit and receive a message.

Strategies:
- Before broadcasting a message, ask some questions: What, who, when, with whom, etc.
- Verify information before broadcasting, target the proper audience, choose salient subjects and news, do not monopolize the subject. Choose the proper timing and the title should entice.
- Create networks, know how to use them, have allies,
- Know how to reach local, national, regional, and international media
- Properly visualize the message, know how to entice the public, know the numbers and statistics,
- Know the expectations of the audience, reflect on the message given, its context, the problem, the activities that lead to eventual solutions
- Look for experts in the event of big summits at a high level
- Enter into contact with journalists and explain to them the foundations of your message so they can understand the context.
- Know the texts, legal instruments, protocols, accords and other signs for supporting a message and overall a person or family that can send a message for visible impact.
Recommendations
- Reinforce capacity and excise budgets for women over those at the base
- Unite journalists to reinforce their power
- Avoid biasing information, honestly transmit the message
- Involve women in research, know how to denounce and explain for giving a key message.
Qualities of a good message. A good message should be:
- Well adapted to the audience, should be brief, clear, concise, and simple,
The media gathers, improves, and provides frontier and inter-ethnic relations and contributes to the changing of mentalities.

-bridge

RUHEBUZA VUMILIA JEANNETTE's picture

MERCI

Quel encouragement de traduire nos textes avec tout ce qu'ils contiennent comme faille!!!!!! Que Dieu vous bénisse

Magazine »

Read global coverage through women's eyes

Letters to a Better World

Letters to a Better World

Campaigns »

Be heard at influential forums

WWW: Women Weave the Web

WWW: Women Weave the Web

Programs »

Help us train women citizen journalists

World Pulse Voices of Our Future

World Pulse Voices of Our Future

Blog »

Read the latest from World Pulse headquarters

World Pulse Launches our Inaugural Community Advisory Board!

World Pulse Launches our Inaugural Community Advisory Board!

Partners »

Join forces with our wide network of partners

Nobel Women's Initiative

Nobel Women's Initiative