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How To Operate a Successful Fundraiser Online.

In March I started an online campaign to raise money so I could publish a large amount of my book, I Am More Than Just a Girl. These books would be given to various youth organizations and young women I have worked with. Though I did want to raise more than my final amount I am very happy with the results. So here is an overview of what I did and how it worked.

I marketed the fundraiser via email, on my website, blog and Facebook. To collect the donations I created a widget from PayPal Labs. This had a photo of my book, a description of my fundraiser and showed in real time all the donations I received. People could donate directly through this widget with paypal or a credit card. I posted this widget on every page of my website.

On my blog I wrote a new post every Thursday. I included updates on the monetary progress and also shared names of the people and businesses who donated.

Through email I sent a letter once a week with the same updates that were posted on my blog. I changed the wording some so that it was more personal. I used my personal email for close friends and family and used my business email to share with my business connections and acquaintances.

On Facebook I posted updates 3 times a day on my page and the page for my book. I also created an online event to publish me book. I invited every one of my contacts. Every time someone RSVP'd a yes I thanked them and asked them to invite 5 people they knew. Creating this event worked out great and really helped me expand my reach. I received an extra $100 from people who attended that online event.

I did also receive some donations that were mailed in. I suggest adding your address to your website during the campaign so you can receive more donations.

In the end I raised $500 over the $100 from myself. The campaign lasted for 40 days. I would have gone longer, but I wanted to get the books published and sent out to several organizations that had requested a copy.

I hope you find this information helpful for your next fundraiser or marketing campaign.

Comments

usha kc's picture

Dear Leaho, congrats sis .

Dear Leaho,
congrats sis . And thank you for sharing your experience it could be helpful.

By the way, I would love to get your book. is there any- way to get your book??

keep it up.

love

LeahO's picture

yes

Hi Usha. I can send you the ebook PDF. I sent you a private message with my email address.

Leah Oviedo, Self Defense Instructor, Author ,and Artist. Learn about my work here: http://impoweryou.org

Breese's picture

Leah, Congratulations on your

Leah,
Congratulations on your book and fundraising effort! The Sharing Solutions section of PulseWire was designed for exactly this kind of information sharing, it'd be great if you could post it there too: http://www.worldpulse.com/pulsewire/solutions

LeahO's picture

Thanks. I posted it there.

Thanks. I posted it there.

Leah Oviedo, Self Defense Instructor, Author ,and Artist. Learn about my work here: http://impoweryou.org

Rizwana Dastagir's picture

fund raising

Dear O Leah

It is so wonderful to know that you manage to raise money. I am in similar condition like yours
I am working with children in India who come from very poor ecomical background - I want to
educate not only these children but also their parents. I wnat help -- I was pushed so backward
phycologically that I find it very hard to do something -- I have no confidence in carring out
any task though I got lot of ideas.
please suggest or help me.

The problems of Muslim women are never discussed or debated properly. I would like to say this to the world shouting on the top of my voice. They are illiterate, in some part of India where Hindu women making progress by leaps and bounces Muslim women ar

LeahO's picture

OK

I'd love to help. The first question is, do you have a plan worked out of how you will educate people?

Leah Oviedo, Self Defense Instructor, Author ,and Artist. Learn about my work here: http://impoweryou.org

Rizwana Dastagir's picture

School

Yeh:

basically it is a school on the verge of closing down --because no enough funds to give it to
teachers and accomadation.

I studied and scan the whole situation-- there are 315 children in the school, for their parents everyday is
a sturggle - 40% of the children are Orphans, 50% of children's parent earn less then a pound a day and the
rest also come from very poor and broken families ---mostly father left the house and mother earn as a
domestic worker in house to house.

My plan is to continue with their education -meanwhile help their parnts to become fully aware of pregnanac,
provide conterceptive pills, educate them on child nutrition etc.

The problems of Muslim women are never discussed or debated properly. I would like to say this to the world shouting on the top of my voice. They are illiterate, in some part of India where Hindu women making progress by leaps and bounces Muslim women ar

LeahO's picture

If you want to raise funds

If you want to raise funds you need to create a plan of action. Once you have all your information read than you will be able o start your campaign.

First write out your plan clearly and include the following:
*What the funds will be used for.

*How will the actions you propose create the results in your community

*Look at the information on this page for more details. http://www.worldpulse.com/pulsewire/solutions/41528

Second you need to create a marketing plan:
*How will you collect the funds? There are sites like IndieGoGo.com and Kickstarter.com. These are fundraising sites so you do not have to pay back any money you raise.

*How will you connect with people? Send out an email each week to share updates. Create a blog and record your updates there as well. Use a site like Facebook where you can share updates. Contact and send a press release to local, national and international media outlets.

Leah Oviedo, Self Defense Instructor, Author ,and Artist. Learn about my work here: http://impoweryou.org

AchiengNas's picture

Hi Leah, my name is Beatrice

Hi Leah, my name is Beatrice Achieng,
I read about your fundraising and writing passion and felt like sharing mine with you. The mentorship project.
I am a Ugandan, 29, the founder of Rural Girl Child Mentorship Uganda (RGCM Uganda), a project under a grassroots NGO– Pearl Community Empowerment Foundation (PCE-Foundation), is a one on one girl-to-mentor project aimed at empowering Ugandan girls through financial assistance for continued education, shared knowledge and wisdom, and creative thinking.

Each rural Ugandan girl [aged between 13 -21] is connected to a mentor who helps nurture their vision for a brighter future.- http://worldpulse.com/node/48881, Each year we intent to recruit 40 girls for this mentorship programme, this year we have 40 girl and 40 Mentors from Australia, the UK and the US.

Is there a way you could be involved?

For more information, please read our Facebook page content: www.facebook.com/RGCMUganda

Join our group facebook - RGCM Uganda at: http://www.facebook.com/groups/rgcm.uganda/

I believe everybody has the potential to live a better life. Given the Opportunity, Education and Motivation ANYONE can become someone admirable. Nobody is a NOBODY, everybody is SOMEBODY.

LeahO's picture

maybe

Hi Beatrice. I will look at your program and see if there is something I can do. Did you have something particular in mind?

I am volunteering with a foster youth mentor program this autumn so I don't have a lot of time. At the very least I can send your info to my contacts in Uganda.

Leah Oviedo, Self Defense Instructor, Author ,and Artist. Learn about my work here: http://impoweryou.org

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