Community Update

World Pulse Toolkits Available!

At World Pulse, we recognize the need for ongoing learning—for you and for your community! Our toolkits are all available here.

We are especially excited to share our signature Citizen Journalism and Digital Empowerment Curriculum. Start learning today!

Fair and Lovely Fairness Cream – Insults Character Artists

I happen to see an advertisement of Fair & Lovely which goes like this: A girl takes a fair & lovely tube & questions to herself and asks “hey do you want to be a heroine or ‘Extra’..then she just whirls it around and stops indicating her that she would become ‘heroine’ & then flashy lights…oh ya she has become a heroine…

how is that People who contribute to ‘Film Industries’ as ‘supporting actors / actresses / characters’ have not noticed this degrading statement calling them ‘Extras’ (in films they use a term called ‘Junior Artists’) in a sarcastic tone..I am quite surprised and disappointed.

The Capitalists / Advertising agencies have constantly engaged themselves in creating such ‘discriminating’ statements & mostly use ‘Women’ to be a part of their Male gaze…

From MASES we strongly condemn the Fair & Lovely advertisement (all such fairness cream advertisements) for disseminating a ‘threat’ amongst women / men to consider themselves inferior if they do not have ‘fair skin’ / ‘beauty’ (according to them, the beauty that is essential for sex appeal) and also condemn the ‘sarcastic’, ‘degrading’ tone ‘Extras’ – which refers to a group of People who make their livelihood by playing ‘small’ roles in the Film Industry.

Magazine »

Read global coverage through women's eyes

Letters to a Better World

Letters to a Better World

Community »

Connect with women on the ground worldwide

womenspace's picture

CAMBODIA: Ordinary Women Can Make a Difference

Campaigns »

Be heard at influential forums

WWW: Women Weave the Web

WWW: Women Weave the Web

Programs »

Help us train women citizen journalists

World Pulse Voices of Our Future

World Pulse Voices of Our Future

Partners »

Join forces with our wide network of partners

Nobel Women's Initiative

Nobel Women's Initiative