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Request to ebay to get sensitive

Dear ebay team,

Pl understand our concern. We are not against ebay or its business. As fellow People we demand respect from the society and trying to tell you that while you categorize a caption saying for him & for her and then put products that actually is usable to all kind of people in the world, why should you title it based on the social gender discrimination.

The caption for him is listing e-gadgets, which is actually used by any gender isn't it, then what is the logic/justification behind that 'caption'. In 'for her' you are listing fashion & make up...don't you think this is encouraging people (including women) to think that she is a mere consumer of products for sex-appeal.

I am sure that tablets, mobiles, laptops are used by everybody irrespective of nation, Race, Gender, differently abled etc., etc.,

I / we request you to become more responsible and sensitive while listing out such titles and also hereby request advertisement agencies to get sensitive and get themselves out of 'sexism' (i.e. the male gaze of looking at society) and respect humanity.

thanks, Kotravai


kotravai's picture

reply given by a MASES member

On Sun, Jan 22, 2012 at 12:29 PM, Siva Kumar wrote:
Dear Ms. Seema,

I am also a member of the group named M.A.S.E.S - Movement Against Sexual Exploitation and Sexism which is against any kind of discrimination based on gender. We don't disturb or demotivate your work in any way, all we want is, you to understand that your advertisement in the homepage is gender biased. It states that "smart phones, tablets, accessories and much more" categorized under men, and "Lifestyle, Fashion, Jewellery and much more" is categorized under women which seems to be normal.

But it contradicts, techie gadgets and beauty enhancing products are used by both men and women. They are common for all. But here the ad says smartphones, tablets etc for men which are used by women too. And the life style, fashion, Jewellery products for women only. Men too use fashion, life style and jewels made for them. But those are missing in the photo. This can only be considered as gender biased. It leads to underestimating the women that they will only buy the things which would make them to appear rich, beautiful and fashion. Rather you could have titled as 'Techie Gadgets' and 'Life style Products' which explains everything in a simple way.

"For her - Fair & Lovely" and "For him - Emami Fair And Handsome" can be considered as gender differentiation.

"For her - Fair & Lovely" and "For him - blackberry or Apple Tablet" can be considered as only Gender discrimination.

Please understand what we feel.

Thanks & Regards


M.A.S.E.S - Movement Against Sexual Exploitation and Sexism

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