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Clinic Plus Ad

The Latest Clinic Plus ad makes a 'girl' child complain to her Grandma about the lack of effort by the mother in child's hair care.

1. The advt propagates that child care is mother's duty.
2. Then it also demands the same from 'Grand Mother'.
3. It again beats around the bush that 'beauty' is Women's priority be it a child / mother / grandma.

Comments

Nusrat Ara's picture

I hate that ad. You know I

I hate that ad. You know I was wondering why there is no outcry about this. Oprah's sari got so much space.

Nusrat

kotravai's picture

Thanks

Thanks for your response. I am also concerned that in India, to be more specific - in Tamil Nadu - the influence of Mass Media is something to be watchful in most areas, esp - gender portrayal. But the general intellect is carried away by the 'ideologies' that is propagated through Advertisements, ('Masala' ) Movies, Film Based Programs. Recent addiction is over Reality Shows... 'What is Entertainment & the standard of Entertainment' has already been conditioned & it is a real challenge to get those minds out of it....But looking the 'other' few People, who have been constantly raising voice against the inequality, I gain hope...

The Society has never been taught to question - it has been always discouraged / oppressed to question / doubt something...especially if a Women starts to question, it actually looks to be jobless / something wrong with the 'brains' / someone abnormal / immoral...etc etc.,

In that way I am thankful to Worldpulse for offering such a space to raise Voice on our own.

Kotravai
M.A.S.E.S - Movement Against Sexual Exploitation and Sexism

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