Community Update

World Pulse Toolkits Available!

At World Pulse, we recognize the need for ongoing learning—for you and for your community! Our toolkits are all available here.

We are especially excited to share our signature Citizen Journalism and Digital Empowerment Curriculum. Start learning today!

ebay style recommends sexism - Sex sells - eBay style; using gender to your advantage : eBay Guides.

the above review recommends, the advertisers to use gender to their advantage...isn't this something to be condemned very join me in raising our voice against this attitude of you may mail your views directly to ebay -, pl mark a copy to me for reference -

Guides by: afribilia( 938)
This guide has not received any votes yet. Be the first to vote for this guide.
Guide viewed: 1001 times Tags: cookery | africa | rhodesia | african | book

Sex sells... eBay style

Men and women shop on eBay in very different ways, and if you have a product that is certain to appeal mostly to men or mostly to women, it's always a good idea to tailor your auction descriptions to take account of that difference.

There's plenty of evidence from studies of high-street retail to show that men view shopping as a chore, while women enjoy it. When it comes to deciding on a purchase, men like to know how an item works and what its technical specifications are; while women are keen to judge whether their friends will like it and how it will relate to other items they already possess.

Using gender differences to improve your auctions

You can use this knowledge to give your auctions even more impact. For a book that might be of interest primarily to a man, such the Rhodesia Medal Roll, I use plenty of concrete information: how long the book took to research, the number of awards it contains. Bullet points are a great way to get this information across quickly and conveniently. Men lose interest fast, so try to mention all your product's unique attributes, the things that make it special, in the first two or three paragraphs.

For a book whose audience might be primarily female, such as a cookery book like Where the Lion Roars, I use a description that appeals to the reader's emotions. Lots of adjectives, plenty of words that play on the reader's senses (can't you just taste those warm, buttery cookies crumble as you bite into them...?) and whenever possible an illustration of how the product might relate to the reader's home or to items she already possesses. For example, if you are a cook interested in new styles of cookery, telling you my favourite recipes from the book can help you to visualise how you might also use the book to explore different cultures' cooking, and might help encourage you to buy it.

Magazine »

Read global coverage through women's eyes

Inside Congo's Growing Sisterhood

Inside Congo's Growing Sisterhood

Community »

Connect with women on the ground worldwide

Mkandeh's picture

Ebola: Sierra Leoneans feel like prisoners

Campaigns »

Be heard at influential forums

WWW: Women Weave the Web

WWW: Women Weave the Web

Programs »

Help us train women citizen journalists

World Pulse Voices of Our Future

World Pulse Voices of Our Future

Blog »

Read the latest from World Pulse headquarters

EMAGAZINE: Bridging Borders

EMAGAZINE: Bridging Borders

Partners »

Join forces with our wide network of partners

Nobel Women's Initiative

Nobel Women's Initiative