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Product RED

Hello everyone,
I will be doing a presentation on Product RED for my class and would like to get some diverse perspectives about it...what do you think about this kind of development aid?? Good aid, bad aid, "kool" aid, innovative, ground-breaking, ethical, unethical, far-fetched, based on celebrity promotion, effective for its purpose, unconventional in a good/bad way??

I would be really interested to hear your perspectives!

Hoda :)

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