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Creating Connectedness

The United States of America is full of compassionate and generous individuals. The United States tax system is even structured to benefit those who give to public charities by considering the donations as a tax deductible item. The funding deficiency towards economically depressed regions is not due to a lack of concern but a lack of connectedness.

I’d like to focus on two factors that I believe contribute to the lack of connectedness. First, we are missing the mark when it comes to capturing the attention of U.S. citizens to inform and educate them. Secondly, myths detract from the global good of organizations seeking to provide aid.

The rapid pace in which we market products, ideas, or causes in the United States creates a culture that is easily distracted if the delivery of the message is unclear or unappealing. A message needs to be delivered with consistency to the target audience. Herein rests one key issue to the lack of funding. The messages are gloomy due to the nature of their cause and they are sporadic at best. In addition, the target audience is too narrow.

This insight provides a wonderful opportunity for change. I’d like to focus on capturing the attention of children with a series of animated programs where girls from both developed and undeveloped countries work together to change their communities. Regardless of which community they reside, they all have something to offer and something to gain in return.

These global topics need to be woven into the formal educational curriculum of developed countries beginning with Kindergarten. At best, global issues are not a substantive topic of study until a U.S. student reaches their junior or senior year of high. Educational outreach needs to start in early years and be a consistent and evolving subject matter as the child matures.

The second factor which adversely impacts connectedness is the continuous placement of myths relating to global funding. Many believe that donations are intercepted by corrupt leaders. Another common misperception is that the U.S. already donates too much, and the country’s deficit is used as their burden of proof. Others feel that the political leaders play chess with the global issues of poverty, oil, terrorism moving the pawn which appeases their supporters thus progressing their career.

While some of these assertions may be true to some degree, they are not valid excuses to disconnect from the issue at hand. We need to dispel the myth that another country’s success is a threat. To quote Nicholas Kristof from “Half the Sky”, “sex trafficking and mass rape should no more be seen as women’s issues than slavery was a black issue or the Holocaust was a Jewish issue.”

Pulse Wire is already positioned to connect women, and people across the globe. Stories of success continue to be written. As such, the ability to connect is available. Focus should be placed to the positive truths and the global impact of why we should connect. Pulse Wire needs to be mainstreamed into communities using strategic marketing tactics which continues to reach an audience across a continuum of stages.



YAOtieno's picture

I agree

Hi Kimmy,

I agree with your that - Educational outreach needs to start in early years and be a consistent and evolving subject matter as the child matures...

On the animation you may want to check out Oxfams; campaign on good aid, hey have an interesting animation explaining what good aid is. You can acess it from Oxfam Internationala Homepage



A candle looses nothing my lighting another

Kimmy D's picture


Thanks for sharing the tip on Oxfam. I looked it up and enjoyed the clip. I also like your quote - so true that a candle does not suffer when lighting another.

Angela Kintu's picture

Too true


I agree whole heartedly with what you say. It is true that aid interventions can and will get misused and some development organisations are so keenly pursuing the popular 'development porn' that they cannot see the truth of how best to help. We must keep up the fight, and connecting one on one is the best way to discover the truth and spread the stories that need telling.

Keep connecting and sharing,


Chantelle Hollenbach's picture

Spot on!

I am currently reading 'Half the Sky' and could not agree with you more a teacher mainly involved in Adult skills development programs I have long thought that these vital transformational messages need to be incorporated in the instructional design for older learners but specifically younger ones...

I enjoyed reading your piece and send you strength and courage on your journey from the world of health insurance to humanitarian work...

We are connected

Thank you


rozjean's picture


Hi Kimmy,
You make some interesting points. I agree that "a message needs to be delivered with consistency to the target audience." Not only are these messages sporadic, as you point out, but many times not reported at all. There is often a shocking lack of news in the U.S. about humanitarian problems being faced by those in developing countries, especially in newspapers outside of the large cities. Your idea about a joint animation program between girls of developing and developed countries is very exciting. Even when younger Americans study the regions of the world, too often the curriculum is reduced to exports, imports and GNP. The daily lives and struggles of the people often take a back seat. The more people that on-line communities such as PulseWire can reach, the better chance that the stories are told and the necessary solutions are developed. Good luck in realizing your vision.
Warm wishes,

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