Community Update

Digital Empowerment Toolkit Now Available!

At World Pulse, we recognize the need for ongoing learning—for you and for your community! Our toolkits aim to provide the resources you need to advance your social change work.

We are excited to introduce our Digital Empowerment Trainers’ Toolkit, a dynamic resource to help you bring the benefits of connecting online to women in your community. Check it out today! »

Web 2.0 and women

In the early 2000s, the world witnessed crucial moment – the beginning of Web 2.0. This general term has been used to describe the second generation of the World Wide Web that is focused on the ability to share online information. Web 2.0 is the transition from static to dynamic HTML pages. There is still some disagreement concerning what Web 2.0 really means. In 2004 it was referred to as the concept of “Web as a platform,” that is, a platform where people could share user content. However, sometime later, Web 2.0 also began to refer to the programming tools used to create web pages. Later still, Web 2.0 started to mean the combination of technology that is still allowing customers to interact with the information.

In his article, What Is Web 2.0, Tim O’Reilly defines new media as media where a user can interact. Buyers’ reviews and ratings on Amazon help the website compete with others. An open source Wikipedia where users create content themselves is one of the top reference sites. A number of other websites work according to the same principle. Knowing the needs of the users helps to create the product targeted just for that user or group of users, and having “2.0-ness” helps to know and follow what these users need.

Web 2.0 has become a part of us now. Today, it is hard to imagine life without emails, social media websites and blogs and this is what excites me the most. It looks like yesterday we all could live our regular lives and today we cannot picture ourselves without our online identities. With the development of Web 2.0, our society started talking about blogs, micro-blogs, iReport, and WikiLeaks. These are the tools people now use to interact with media and change society. The most vivid example is blogging – writing online journal entries that are created by individuals or organizations. CNN news has gone one step further, creating iReport, a tool that allows users to publish videos, pictures or stories. With iReport, anyone can be a journalist since all the content is user generated. There are a number of websites that follow this same pattern. Users can upload their videos on sites like YouTube, Vimeo, and MyVideo. Anyone can post their photos on Flickr, Panoramio, Picasa, etc. I myself use all of these tools in my work – to enhance the meaning of what I am doing as a journalist and active community member.

All of these tools should be used by women in the empowerment movement. Getting attention and more members to the movement is so much easier with Web 2.0. Educating about the movement is also possible with it. one just has to know how to properly use it.


akaneko's picture

Thank you for your post!

Thank you for your post! That's great that you did some research on Web 2.0 and provided us with some history on the concept and how it continues to evolve! I think World Pulse and women like you are doing wonders to add a new and important layer to the definition of Web 2.0. I'd love to hear more about the role that Web 2.0 plays in your life and how your personal experiences have inspired you to participate in this program. I look forward to reading more of your posts!

sallysmithr's picture

Great Information!

Thank you so much for your post. It was extremely informative and it is a good reminder to all of all the tools that are out there for our use!

Thanks again,

Sally Smith

Potter's picture

Such a Useful Perspective

Your overview of the evolution of web 2.0 technology is both instructive and inspiring. I love how you speak to using all these tools in your work as a journalist and active community member. You use the term "2.0-ness" to describe the interactive potential of the technology. Your overview is so well written and well organized. It should be required reading for introducing the world of 2.0!

olesya80's picture

Thanks a lot, everyone! I

Thanks a lot, everyone! I wrote my MS thesis on the topic connected with Web 2.0 and that's how I know all these things about it :)

Magazine »

Read global coverage through women's eyes

Inside Congo's Growing Sisterhood

Inside Congo's Growing Sisterhood

Community »

Connect with women on the ground worldwide

PAKISTAN: They Went to School and Never Came Back

PAKISTAN: They Went to School and Never Came Back

Campaigns »

Be heard at influential forums

WWW: Women Weave the Web

WWW: Women Weave the Web

Programs »

Help us train women citizen journalists

World Pulse Voices of Our Future

World Pulse Voices of Our Future

Blog »

Read the latest from World Pulse headquarters

Announcing Our Prize Winners!

Announcing Our Prize Winners!

Partners »

Join forces with our wide network of partners

Nobel Women's Initiative

Nobel Women's Initiative