Community Update

Digital Empowerment Toolkit Now Available!

At World Pulse, we recognize the need for ongoing learning—for you and for your community! Our toolkits aim to provide the resources you need to advance your social change work.

We are excited to introduce our Digital Empowerment Trainers’ Toolkit, a dynamic resource to help you bring the benefits of connecting online to women in your community. Check it out today! »

Women and the Media Force

Over the years, there have been great discussions about women representation at different levels – globally, regionally and locally. These discussions have brought together persons of different backgrounds and affiliations – from professional scholars, medias, human and women’s rights activists, feminists, clerics, traditional leaders, law-makers, law-enforcement personnel to victims of violence. The purposes of these have been to identify the causes; investigate the purpose of the cause, analyzed and report and advocate against all forms of discrimination on women.

Thus the debates has continuously remain on the main agenda on most international and national forums; upon which various opinions and strategies have been identified and screened for public or private utility. The media outlets on the other hand play vital roles in addressing these acts of Gender Based Violence, Violence on women etc.

The media has contributed formidably to bringing incidences of women violation to the public space. It is worth noting that different portals play different roles. As a result, people tune on to these information outlets for different (or personal) and / or similar reasons; depending on individual interest. For instance; entrepreneurs may tuned on for market trend and exchange, politicians might be interested in the economic development, but specifically on the political happenings around the globe. Meanwhile, a cross majority of the population may be interested in celebrity and celibacy gossips, talk-shows and advocacy outreach programs etc.

The media is such a wide world, rich and always ready to deliver topical issues. However, the media portrait of issues related to gender violence is not immune to castigation. In most cases, women are depicted as victims of violence and not analysts (or agents). Stories and images of accomplished women on every day walk of life hardly make headline news. In context where these make news, it is instead termed as an anomalies; e.g. Just recently, all over the Medias, the news is on how the New York Times appointed the First Female Editor after 160years of existence. This is just one of the many stories of women; such as CEO of mega Corporates, World Nobel Prize Award, Astronauts, World Bank President, Caterpillars Driver (Mechanics)…which are all aired/viewed as, very unusual. What therefore I don’t understand is why these are seen to be the unusual cases. or considered as the men’s jobs.

Of course, the media is patriarchal in nature and stereotyped. And since it serves as a source for information to most people, it is very possible for it to influence its viewers’ perception on the of value women. Thus, there is need for the media to apply more effective measures in representing women.

Once more, I recommend that women’s image be properly represented at all levels and not to be sensationalized.

Thank you for talking the time off your schedule to read my essay.

I look forward to receiving your feedback.



olutosin's picture

Well said!

Thanks so much for putting it succinctly, patriarchy is as bad as any other anti progressive forces on earth. Women are beautifully creative and I believe that is why the World is afraid of us, it will be better we accept this fact now because the next hundred years will be another bang. Women taken their rightful positions in the World. We are one humanity, enough of being back benchers in every facet of life.
No one will give you your right, just take it and act it out, My right is not with anyone, the best is you do not want to see me in your house and thank God, I have my space to and beautifully with you all.......We are ready.
Thanks sister. I love it short.

Olutosin Oladosu Adebowale
Founder/Project Coordinator
Star of Hope Transformation Centre
512 Road
F Close
Festac Town


zoneziwoh's picture

Re-well said!

Thank you very much for your comment.

I definitely agree with you - patriarchy is an anti-progressive force. Therefore, there is need for the society to challenge this social construct of norms that regard women as a subject to men. It is as result to these that women's image are always thus represented in a manner desired not necessary by the women.

True Olu, no one will give you your right, it is each one's responsibility to take it up and ride on. But, only a few conscious people are aware of these, alot of my few sisters still live by the rules set by these patriarchal society.

many thanks. I do this conversation very interesting and debating. Lets keep up the goo d fight. It is well.


Stay Blessed



Facebook:Zoneziwoh Mbondgulo Wondieh

Twitter | Instagram: @ZoFem

Magazine »

Read global coverage through women's eyes

Inside Congo's Growing Sisterhood

Inside Congo's Growing Sisterhood

Community »

Connect with women on the ground worldwide

PAKISTAN: They Went to School and Never Came Back

PAKISTAN: They Went to School and Never Came Back

Campaigns »

Be heard at influential forums

WWW: Women Weave the Web

WWW: Women Weave the Web

Programs »

Help us train women citizen journalists

World Pulse Voices of Our Future

World Pulse Voices of Our Future

Blog »

Read the latest from World Pulse headquarters

Announcing Our Prize Winners!

Announcing Our Prize Winners!

Partners »

Join forces with our wide network of partners

Nobel Women's Initiative

Nobel Women's Initiative