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Communication is vital for Sustainable Development in Africa

As the world grapples with the Climate Change scare, one thing is certain, Climate Change will hurt agriculture, health and the economy. Come to think of it, continued emissions of greenhouse gases and temperature rise will lead to disease, dried up water sources and poor crop yields. In the African continent, women will bear the brunt. African women who are said to produce 80% of food will take the climate change blow in the form of increased poverty, water scarcity, and food insecurity.

There are chances that these women who constitute about 65% of poor people will better their predicament if given vital information and a place on the decision making table.

The 2015 deadline set for the attainment of the millennium Development Goals is in sight with little results recorded towards helping the world's poor. In 2006 the World Bank forecast predicted that by 2015 more than 600 million people will still be living on US$1 a day.

There is absolute need for measures that will accelerate positive change for sustainable development to take its course. To arrive at these goals, people from all strata of society need to actively participate in the debates and decisions that affect their lives. They not only need to be able to receive information, but also to make their voices heard. If people are allowed to be their own agents of change and to work individually and collectively, it could be easier to achieve sustainable development.

Carved out in varying patterns, the media is reputed for igniting debate and setting the agenda in both developed and developing countries. With a crucial role to play, the print and audio visual media in their coverage cut across every aspect of economic, cultural, political and social life.

This explains why communication remains indispensable in attaining the millennium Development Goals, addressing climate change and alleviating poverty.


Leina's picture


Thanks for sharing this thought provoking and clearly written piece.I agree with you that the role of women is very vital in any decision making body that is to dictate the tune of our time, because they are the prime victims of any adverse conditions that the earth could be plunged into.The involvement of women in activities which are directly linked to climatic fluctuations cannot be over emphasised.In Cameroon, they burn grass for improved soil fertility,cut wood for cooking fuel which in the long run leads to the emmision of smoke into the atmosphere.Interestingly, they know that seasons are no longer predictable and their yields are increasingly diminishing yet they are ignorant of how their activities could be responsible for this.
Kind Regards

AFJACC's picture

Hello Shekina, Many thanks

Hello Shekina,
Many thanks for your input. It is interesting to note that farming methods in Cameroon are fashioned to satisfy the desires of the population for the 'now' while these same methods will be responsible for poor yields in the nearest future. That is why it is very necessary to educate the public on climate change and how to curb it. Communicators have realised that where people are involved and engaged in discussions of issues that affect them, societal attitudes and individual behaviour are much more likely to change.

olutosin's picture

Thanks from here...AFJACC

Do you know that all tehse decisions has levels of affecting humanity.......the way it is going to affect their so called developed and first World is different from our so called developing or Third world, all teh same, as it affects us will also be different, think of the educated women, with a leverage and the illiterate, then think about the illeterate woman who is restricted only to my father's farm, now think of the illiterate woman inmy father's farm who is also a you ever think that thhis illiterate widow may have about 5 or six children too.....can we all see the chain of AFFECTANCE? If there is a word like that or you borrow me an adjective.
My oh my, it is not going to be easy for those women....and I feel so grievely about these issues...teh more I know the more I becomeso afraid.

Olutosin Oladosu Adebowale
Founder/Project Coordinator
Star of Hope Transformation Centre
512 Road
F Close
Festac Town


AFJACC's picture

Hello Olutosin, Good to feel

Hello Olutosin,
Good to feel your temperature on this issue of climate change. These women in rural settings depend on agriculture for their livelihood. Since climate change will hurt agriculture, it is good to involve them in the whole struggle. Every voice counts in this fight and educating the people about the whole concept of climate change and golbal warming is imperative.
We understand your fears.

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