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WOMEN ARE MEDIA LEADERS

This has never crossed my mind. I never thought I could use a computer, communicate with people around the world in this manner. Computers were meant for rich people and those who could afford them. At school, life was very simple, chalkboard was the main tool for conveying messages as the teacher would write and teach there. Sometimes lessons were conducted under the tree. Just recently when the government introduced computers in junior secondary schools so that by 2016 every Motswana would be computer literate. However though many are still behind with technology but quite a good number of Batswana are coming up more especially women.

Despite the growing number of women choosing a media career, very few are in decision-making positions, a situation the recently formed Botswana Media Women Association (BOMWA) aims to correct.
"In the leadership positions we have not reached 30 percent representation because media remains male-dominated at management levels," said Shollo Phetlhu, BOMWA chairperson and acting general manager of Botswana TV (BTV).

"The media sets the agenda and is the mirror through which the country looks at itself. We therefore feel that the role of the media in nation building cannot be complete without the active participation of women," she said.
Although Botswana has the highest proportion of women print media practitioners in Southern Africa - 41 percent compared to the regional average of 22 percent - women continue to complain about entrenched gender imbalances. Challenging the media, using its own codes and standards, is a strategy BOMWA intends to exploit.

"Our women need to be empowered in the area of training, to keep abreast of development, because media is dynamic. For example, BTV women no longer have to carry heavy equipment and can use small, portable and up-to-date cameras," commented Caroline Phiri-Lubwika, information officer at the Botswana chapter of the Media Institute Southern Africa (MISA).

"This helps to break down barriers for women wanting to take up challenging jobs," she added. Phiri-Lubwika said giving women a voice through the national media was also vital.
"In every society women and children suffer the most, so it is very important to allow them to be able to air their grievances. A male-dominated management is unlikely to understand problems experienced by women

Comments

Iffat Gill's picture

Hi there, Good to read about

Hi there,

Good to read about this. I am also trying to bring computer literacy through a small project which will help rural women learn skills related to modern technologies. It is going to be tough, but definitely needs attention.

Best.

Iffat Gill

warona's picture

Mariposa!

Hi gal friend!

Hope you are fine over there! am doing well dear. Yes technology is a weapon nowadys.And of course if people are not computor literate then its a disaster. Am so happy to hear the good news that you want to empower women in that rural area through that small project.That is great Mariposa.Be strong and keep going gal .I support your idea.Sometimes you may need funds to support your project.But if you have funds i just want to wish all the best as you start everything.

May God help and sustain you gal.

All the best and thank my sweetest for your wonderful comment.

Warona

" success will not come if we wait for some other person or some other time"

"success will not come if we wait for some other person or some other time " And when confronted conquer with love

Rudzanimbilu's picture

I totally agree with you Warona

Its so hard to be a woman and work in media at the same time. It is male dominated indeed and I hope that the women's media association in your country brings the positive change we all need in SADC.

Rudzanimbilu Muthambi

warona's picture

YES!

Dear my love!

oh yes,the positive CHANGE more especially in SADC.
Women are so busy here Rudzani,they want to hold all positions.And for the media i love it the most.

Cheers!

Warona

"success will not come if we wait for some other person or some other time " And when confronted conquer with love

NatalieS's picture

women and the media

This is very informative. You really know what you are writing about, and that makes it a pleasure to read. Keep going strong!
Best wishes,
Natalie mum

NatalieS

warona's picture

Ohhh! mummyyy!

Dear mum,

Am so excited to have you here.Oh thank you mum,you are very supportive mum.
Yes mum,i want to emphasize that the role of women in media is so vital . Media is the mirror through which the country looks at itself. Indeed without a mirror how can you reflect on your looks,life becomes unbearable ,every woman knows this.

Thank you so much mum,so glad!

All the best to us mum!

Warona

"success will not come if we wait for some other person or some other time " And when confronted conquer with love

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