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Web 2.0: Creating A Web of News

I am an advocate for women’s empowerment in and through sport. Sport is one of the most male dominated spaces in our society, part of my work involves advocacy through media- both electronic and print. The Web 2.0 technology is an opportunity for me and my organisation to speak out on our own terms, time and space. For example, we had no funding to run a website, so while we are working on our website, I run a Web 2.0 based site on word press where we have continued to share our work.

The ease with which I can transfer my thoughts, opinions and feelings from my mind and straight to the world stage is really exciting. Putting my verbal energy where it is accessible to children, young people, adults- whose interests range from fun, academic pleasure all the way to the people who make things happen in political circles.
Web 2.0 places in our hands (or finger tips!) the power to demonstrate our views, to lobby, to gather support and share energy in a variety of circles. With Web 2.0 we can link with social networks, we can communicate in a diversity of ways including mobile blogging, videos and pictures.

I am inspired by the diversity of people who are online publishing, sharing commenting and just checking out sites. I find it exciting to be part of this great electronic crowd; it is like a massive ongoing rally with various speakers, including myself, with topics connecting and splitting and re-emerging.

I am empowered because for a start I am here learning, adding on to my skills and knowledge which improves my work as an activist. It provides an opportunity for me to publish works and thoughts that would otherwise not be heard or published by mainstream media.

Empowerment through access to information and access to people and conversation in a language that is simple, with real life stories and experiences from real people in real time- that is the power of Web 2.0.

Last year, I published an article on media bias in coverage of women in sport, it was published on Citizen Journalism portal- that was a fulfilling experience- but even more exciting was that a reporter from a Zambian national newspaper got the story and published it in the Daily Mail newspaper.

I know Web 2.0 can do wonders, but more important are the wonders we can do with it.



William62's picture

Web 2.0: Creating A Web of News

The essence of democracy is shown when people demonstrate their views, lobby, gather support and share energies to promote a cause. With your strong writing skills you have the ability to show leadership continuing to achieve your dreams through networking.

This week in New York global leaders have been assembled reviewing progress made against the 8 Millennium Development Goals, and seeking ways to increase the partnerships and involvement of their citizens to speed up the pace for achieving successful outcomes by 2015. You may well wish to research statements by representatives from your country, and spread the word around your community.

Melinda Gates commented in New York that "If we’re speeding up progress on MDGs, we need to learn from innovators in the private sector, like Coca Cola. She said, "3 things to learn from Coke - Real time data, tap local talent, and develop incredible marketing channels."

Sports is a powerful platform everywhere today. I'd be pleased if you could share some of your ideas about achieving your goals with sports, describing the types of programs and initiatives you are working with.

Keep up the good works!

viochan's picture

Great personal story

Hi Lombe,
This is a great post - as I read it, I feel like I can hear you telling a great story! I loved how observant you are about your own experiences with Web 2.0 and how you're making these tools your own, utilizing different applications and websites and blogs to make your voice heard.

I'd love to hear more about your ideas regarding how Web 2.0 could empower other women like it has empowered you, and about how it would help elevate and further the women's movement around the world.

Continue the wonderful work you're doing!


Marti's picture

empowerment through sports

Hi Lombe,

I too believe that sports has great potential to empower women. And as I read your article I wanted to know more: Which sports are you involved in? Can you share specific stories about women in sports and the difference it makes in their lives? What are your specific ideas on how sports will empower women? I have a feeling you have many interesting and inspiring stories and ideas to tell!

Also, congratulations on having your article published!

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