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Pauline Long: Beautiful Kenyan Woman on the runway of Entreprenuership, Charity and Justice


Of what relevance are beauty pageants and talent shows to the African society today? Well, there is no one better to answer this question other than Pauline Long, the founder and CEO of Mr and Miss East Africa UK.

The Kenyan born Pauline Long has since 2006 hosted three successful annual beauty pageants in the UK with an aim to fundraise for children charities and advocate for child welfare in the East African region. Her inspiration has been her role as a mother to her two children as well as the need to reach out and address the plight of under-privileged children living on the streets of Kenya and East Africa in general.

Since the inception of her Beauty Pageantry projects, Pauline has celebrated her vision with many women from all walks of life. From her majesty the Queen of England who invited the 2007 Miss East Africa winner Maureen Nyakaira for a banquet at the Buckingham Palace, to the hundreds of young women beauty contestants even further to the mothers and children living within and without the UK.

Indeed her work to use beauty for charity and justice exemplifies the beauty about Africa that is really talked about and the important role that African women play in development. She describes her activism as beautiful works sighting that “being a beautiful woman is not about fitting the scales of height and weight but being of good character and of attitudes that bring joy to the lives of other people around us.”

The fundamental principles guiding her activism towards promoting children welfare are exhibited by her devotion to establish food banks in various community points in Kenya and to ensure that no Kenyan child will go to bed hungry. Additionally, Pauline has established the Pauline Long Academy. This elementary school lies on a piece of land given to her by her father for which she has offered towards the good cause of providing quality education to children living in her rural ancestral home in Mirogi, Kenya.

The 34 year old mother to son Kiernan (7) and daughter Kacy (4) also identifies strongly with the role of mothers being the shelter of protection for their households and even for the nation. She vows to assist women displaced from their matrimonial homes find safe shelters for their households so that they are not pressured to live on the streets.

Certainly, it is Pauline’s beautiful heart of charity that has elevated her to a platform of recognition. In April 2009, Long was crowned the most innovative Kenyan in the UK and less than a month later she added another crown to her head this being Africa’s Innovation and Entrepreneurship UK Award.

As her beauty pageants reach out to young men and women living in the UK. The effort is resourcefully re-directing attention to poverty and abuse of children rights in Africa as issues that need to be addressed. Pauline, believes that one tool to fighting poverty in Africa is through creating opportunities where young people with innovative minds and with talent can establish entrepreneurial ventures that will help create employment.

Towards achieving this goal, Long has initiated Africa’s World Best Talent reality TV show which aims to unveil the entrepreneurial talents of Africans from all over the world. Already auditions are underway for this talent search reality show that aims to kick off in Nairobi in 2009. At least 60 Africans from all over the world are targeted to compete for the prize of USD 100 000 which should be invested in the most innovative entrepreneurial idea that can sustainably create income and employment for communities in Africa. The winner will also become Africa’s good will ambassador promoting humanitarian and educational causes that make an impact in the continent. Africa’s World Best TV overseen by Paulin Long is the first show of its kind to be hosted in Africa.

In her appeal to the international community and donor agencies, Pauline Long says “it is time that the development aid being given to ineffective African beauracracies by the donor community, be given to African entrepreneurs for investments that can alleviate poverty”. She calls on African entrepreneurs to consider building community enterprises that can save Africa from the devastating effects of poverty.

Her other projects in the Pauline’s portfolio include the Mr and Miss East Africa UK magazine which she publishes online as a subsidiary fundraising tool for children charities through advertising and donations, Miss East Africa Beauty Pageant in Kenya, Editor of Afro News and UG Pulse and CEO of Pauna PR and management Company.

For Africa and women all over the world, Pauline Long is a role model and a young women who exhibits the inner beauty nurtured from the abode of a humble family in Kenya. A woman who dares to face challenges and heed to the call for Africans to rebuild Africa. Her work and achievements sprout from the rubble of poverty, lack and dependence that one may quickly assume of a picture of an African immigrant woman living in Europe. It is because of her zeal to arise and shine that Pauline Long fits to be called a beauty behind the black bloody veil.



Dando's picture

Well done!

it is such an interesting story you have written. Pauline is really doing a great job in your community of empowering young stars. I wish her best of luck in her work of contributing to the community through her creativity.
well done once again and best of luck to you!

love you Dando

Dear Dando

Thanks for your comment, Sure pauline is a true advocate for Africa. She is carrying high the banner of young African women. Her achievements prove her determination and hard work to make it to the top. I have learnt from her that one way to get to the top is to keep going even when the going is rough and tough.

Nusrat Ara's picture

well done. You beat all

well done. You beat all others . U r the first to submit the assignment. Keep it Up.

Best wishes.


mamaAfrica's picture

First Draft Comments

Dear Nusrat,

Thank you for your comment. Iam sure that you to are doing your best there is still plenty of time before the deadline. I just wanted to post this Imediately so i can gather comments that will help me strengthen the piece before my final draft. Am stil collecting other data as well. I wish you all the best

Joannes's picture

Beauty and brains


You have actually unveiled and brought to life a society's amplifier that most of us didn't know. Pauline's many crowns and achievements and her impact to the society through her entrepreneurship is something that makes us proud to be women fighters. Her unique ventures like fighting for the rights of children and the minority groups in the society makes her a role model to most of us.

Thanks Lin for 'giving her life' on Pulsewire.


We Can Do It!

mamaAfrica's picture

At 34 she has done great

Dear Joanne

I am inspired by Pauline's determination. At 34 I think she has done great and I am honoured to get to know her and the thoughts she has for women nad children in Kenya and Africa. This is an evidence that we can aim higher and achieve our dreams.

sunita.basnet's picture

Great Work

Hi Mamaafrica,
You became the first. Great Job.

With Love and Regards
Sunita Basnet

mamaAfrica's picture

Still ten more days, don't worry

Hej Sunita,

I posted my work early because I foresee a busy week next week. I have therefore pushed other duties to next week and made this week my interview week. But still need more to do sinceI contacted several wonderful women who I cannot afford to let down.

Just want you to be encouraged. There is still plenty of time. don't be pressured with my work there is still things i must make better.

I wish you all the best. I know you are going to do a wonderful job

Love mamaAfrica

Jennifer Ruwart's picture

I lost my socks!

You just knocked my socks off! Where do you find the time, mamaAfrica? :-)

This is exciting! And I have exciting news to share. We are gathering a panel of editorial midwives to work with you and the other Correspondents on your stories. Their role is somewhat similar to the role of your mentor, except you are not assigned to only one and their sole purpose is to help your unique voice emerge through your writing. I am thrilled that you posted your draft here, which is exactly right. Thank you!

I'll be sending out more details soon, but just wanted to let you know you may soon be meeting some new women - professional writers, journalists, and editors.

And to all Correspondents: Do NOT feel pressured because our dear mamaAfrica already posted her draft. You have plenty of time.


Jennifer Ruwart
Chief Collaborator
JR Collaborations

Dear Jennifer

Thanks Jennifer. It is all because this program is my priority now and when I decide to engage myself I try to give my all and my best. I got to know about Pauline through friends one particularly working for BBC. I called Tuesday morning Thank God she was ready to give me an interview Wednesday 9.30 am I spent my night one eye open soI wont miss the time. I am sure you have noticed just How late I work sometimes. Then I had to do the writing. I carried my laptop to work and while on the train from My home to the office in Copenhagen taht is about two hours away I engaged in writing. And there was my story. I work up early today to make clarifications and get photos. Not all photos I wish to use are with me but I hope to get them from my interviewee.

I have posted early because next week is hectic for me. Full time with my son so It means all phones and computers will be off but beore taht I must get something else done.

If one day had 48 hours I think I would ask that it be 72 hours, 24 hours just not enough. But that God, a day is not 6 hours or less.

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