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Maternal Empowerment through Breastfeeding Protection, Promotion, and Support

Because breastfeeding is the biologically normal way for the human species to nurture their young, there's nothing extraordinary about it. But in a world where numerous social and cultural barriers to breastfeeding exist, not the least of which is the global undermining of breastfeeding through the unethical marketing practices of multinational formula companies, the reclaiming of breastfeeding by women around the world epitomizes maternal empowerment with a global impact. We often hear about the "benefits" of breastfeeding. But breastfeeding has benefits only when measured against the inferior health outcomes of formula feeding. Because these poor outcomes are culturally normal, we don't tend to recognize their inferiority. In fact, formula feeding is such an integral part of many cultures that disbelief, shock, confusion, anger, and even grief are common reactions to learning that formula feeding poses substantial risk to human health and development. If we can find a way to become comfortable with being uncomfortable as we are invited to undergo this paradigm shift, we can do much to encourage local and global change through the protection, promotion, and support of breastfeeding.

Breastfeeding matters to those concerned about the environment, because formula feeding negatively impacts the environment through the production of formula and its packaging and the discarding of that packaging. (See for more information.)

Breastfeeding matters to those concerned about infant mortality from HIV/AIDS, because non-exclusive breastfeeding results in greater maternal-infant transmission as well as infant morbidity and mortality. (See and for more information.)

Breastfeeding matters to those concerned about poverty, because formula feeding can cost a significant proportion of a family's income and clean water and facilties to clean bottles and teats may not be available. (See for more information.)

Breastfeeding matters to those concerned about education, because formula feeding increases the risk of lowered intelligence. (See for more information.)

Breastfeeding matters to those concerned with emergency relief, because formula donations undermine breastfeeding among vulnerable populations, with a concomittant increase in health risks for children. (See for more information.)

If these issues speak to your heart, please consider learning more about the role that breastfeeding protection, promotion, and support can play in your work in the world. Through your efforts mothers can be empowered to change their lives, their children's lives, and the world through the extraordinary ordinary act of breastfeeding.


Maria Jett's picture

Welcome to the community!

I've learned a great deal from you already. Thank you so much for bringing this vital issue to the PulseWire table!

You might enjoy "friending" Jennifer, our Director of Operations. She is 35 weeks pregnant and would love to read your posts, I think.

Here's the link to her profile:
And here's her journal:

Warm regards,

Maria Jett, Online Community Director

cgoodmojab's picture

Thank you for your warm welcome

Thank you for your warm welcome. kind words, and "friending" suggestion, Maria!

Cynthia Good Mojab
Director, LifeCircle Counseling and Consulting, LLC

Julie L's picture

Thanks for posting! You're

Thanks for posting! You're doing great work. I have a background in women's health and as a birth doula and wholeheartedly agree with you...

cgoodmojab's picture

Thank you for your kind words

Thanks for your kind words, Julie. I just read your profile. You're doing great work yourself!

Cynthia Good Mojab
Director, LifeCircle Counseling and Consulting, LLC

Jennifer Ruwart's picture

So happy to see you on-line


Welcome to PulseWire! I am so happy to see both you and Julia on-line... especially given your areas of expertise! I just had my 36 week check-up this morning. Our baby is boy is doing great. Hard to believe I'll be meeting him in just a few short weeks.

I really appreciate this post. I was in Peace Corps Mongolia from 1998-2000. Many people don't know that Mongolia was the second communist country and occupied by Russia for around 70 years. One of the effects was a movement away from breastfeeding onto formula. After "the collapse" and the Russians left, times were bleak in Mongolia. Many children suffered from malnutrition. So, during the time I was in-country, there was a big push to transition women back to breastfeeding. This has sparked my interest in seeing how maternal and infant health has changed there.

I look forward to reading more of your posts!


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