Module 5: Each One Teach Five: From Digital Media to Social Change

Welcome to the final part of your Voices of Our Future training. Over the last several months, you have learned how to carry out an interview, write a profile, a frontline journal, Op-Ed and a multimedia story. You have also learned how to amplify your voice using the latest digital media tools.

You have created connections with women across the globe, including other Correspondents and your Mentors, to create an amazingly supportive community of women who want to see you succeed.

Each of you was selected for Voices of Our Future because you demonstrated leadership and a dedication to social change. Our goal with this last module is to provide you with the tools and resources you need to bring the training back to your community and help grow the wave of women's empowerment.

The Assignment
Your assignment for this section will be to reach out to at least five other women in your community, introduce them to World Pulse and the knowledge you have gained and help them create a World Pulse profile. Beyond bringing them onto World Pulse, you get to choose what you train them on. Will your community benefit most from digital media training? Citizen journalism training? Empowerment training? Or all three? Remember to be responsive to the needs of your community.

And yes, you can include men in your trainings and outreach! Women's empowerment will only be sustainable and achieved when men are included in this journey.

However you choose to do it, we want to hear about it. Please send us an email and let us know who you’ve brought to World Pulse, and use the Event/Training Tracking Sheet provided in this module.

So, when are you supposed to do this by? We’d like you to have reached out to at least five other women in your community (they can be women in your online community or in your town/city) by January 31st, 2014. Please send us your plan on how you will reach out to these women by November 18th. Our team will be periodically checking in to see where you are and if you need any assistance.

If you need ideas on how to get started, we suggest that you utilize the Voices of Our Future Correspondents Network and tap into the knowledge of the 2011/2012, 2010 and 2009 Correspondents. They will probably have some great tips and ideas to help you.

The Learning Materials
We have included guidelines for organizing events and trainings; tips on mentoring; basic evaluation templates; online activism advice; and one-page descriptions of trainings carried out by your peers. Additionally, we have made the full online curriculum materials available to you in PDF and Word format.

As with all of the learning materials, the information provided here is intended to serve as a launching point, and we hope that you will seek out additional materials should you need them. And remember, your events and trainings can be as simple as a meeting of friends at your house, at a community center or church, or as complex as a 500-person event hosted by a local organization or university. Keep it simple, keep it fun, and be creative!

VOF Curriculum for Your Use!

It is with great joy that we bring the Voices of Our Future curriculum to you.

Please find the below documents in Word format for your use. We ask that you keep the World Pulse logo and program partner attribution on all documents as you use them. If you have any questions at all, please don’t hesitate to contact Zoe at zoe[at]worldpulse.com or Delphine at delphine[at]worldpulse.com.

Voices of Our Future Curriculum

Security Online and Offline Materials

Digital Media Learning Materials, Part One
Digital Media Learning Materials, Part Two
Digital Media Learning Materials, Part Three
Digital Media Learning Materials, Part Four

Module 1, Part One
Module 1, Part Two

Module 2

Module 3

Module 4, Part One
Module 4, Part Two
Step-by-step Guide to Video
Step-by-step Guide to Photo Slide-shows

Module 5

Organizing and Training for Social Change

The lives of many women and young girls could be changed forever because of YOU!

You don't have to be a public speaker, politician or run your own NGO. Just speak from your heart about your experience with World Pulse's VOF program and share your knowledge so that others in your community can learn how to raise awareness of the issues and challenges that they face, as well as their solutions.

Whether you've already begun to mobilize your community or are considering the possibility for the first time, the materials included here will help you plan, prepare, and implement a successful community workshop.

The Four Phases of Conducting a Community Workshop or Training Event

Phase 1, Planning: The first step of organizing your workshop, training or event is to create a plan. You can begin by asking yourself questions about the reasons why you wish to carry out a training or workshop, what you want your impact to be, and how you're going to accomplish it! As you consider these questions, your answers will define your next steps. (see our Helpful One Page Documents page for the World Pulse pre-planning worksheet here for pre-planning questions)

Getting Started Questions

  • Content of workshop: Consider what you want to share with your audience. The more specific you can be here, the more focused your event will be. The content should respond to a particular need or address a particular issue in the community.
  • Audience: Consider who you want to address. Think about geography, age, gender, profession, education background and other factors when answering the question "Who?"
  • Size of workshop/event: Think of the ideal number of people you want to attend your workshop or event. Will you have several small groups, or one large group? Consider the resources you have available: space, time, materials, etc. You may want to reach everyone in your community, but it's important to have a target number that matches what you can do at one time.
  • Time duration of workshop/event: Will your workshop be one hour on a weekend, or several hours over several weekends? How much time do you need to convey your information in a clear and powerful way? What time constraints does your audience face: are they young mothers with children? Are they professional women who work 40-hour work weeks? Whatever the constraints make sure you arrange your workshop in a way that doesn't interrupt people's normal schedules too much! Also, be sure to consider time for introductions, questions, discussions, and breaks. It is also a good idea to rehearse your program in entirety at least once before presenting it to a real group.
  • Purpose of workshop/event: Perhaps the most important question to ask, is "Why?" The more clearly you can state your goals for the event, the more likely your audience will walk away with something valuable. Your purpose should respond to a specific need, or address a specific problem. Determining the purpose of the event will also help you create evaluation forms and allow you to measure your success.
  • Presentation of materials: Think about different ways you can present the content to your audience. Printed hand-outs, group activities, skits, lectures, and computer presentations are just a few options available. Consider using multiple formats to keep your audience engaged.

Phase 2, Preparation: Once you've established the foundation of your event through careful planning, the next step is to prepare. The key to success here is to over prepare. Consider the following elements to make sure you're ready to launch the actual presentation.

  • Event location: Visit the facilities to understand what's available, and what you'll need to arrange yourself. Make sure you have adequate lighting, and consider the need for chairs, tables, bathrooms, and electrical outlets. Also consider access for disabled attendees. Draw a layout of the space and use it when preparing your presentation and activities.
  • Supplies: Gather all the necessary pens, papers, drinking cups, snacks, chairs and tables you'll need. Consider asking for donations, or borrow from people in your network if necessary. To avoid surprises, double-check any technology you'll be using (computer, overhead projector, etc.) at least a day before the event.
  • Materials: Make sure you print off enough copies of your hand-outs, teaching materials and notes. If you will be presenting with other people, ask for their materials in advance. Anticipate questions from your audience and have answers ready for them.
  • Evaluations: Prepare a short evaluation form to gather your audience's feedback. With this tool, you'll be able to know if you've achieved your goals for the workshop, and improve your next presentation. (see our Helpful One Page Documents page for the sample participant questionnaire form here)
  • Yourself: Make sure you get a good night's sleep the night before the event. Consider giving yourself five or ten extra minutes of self-care (breathing, yoga, or meditation) the morning of the workshop. And, remember to ask for help when you need it.

Phase 3, Implementation: Through careful planning and preparation, you've arrived at the big day! Now it's time to fulfill your goals to share your knowledge and skills with your audience. In general there are three phases to the actual event.

  • Introduction: This phase covers everything from the moment people walk in to your venue, to when you start presenting the materials.
    • Set the tone: Have the space set up well before anyone arrives. Create a nice mood with music, and lighting or whatever is culturally appropriate. Provide a warm greeting and introduction to everyone who arrives, and hand out your materials and evaluation forms.
    • Note who attends your event! It is important for your own learning, as well as potential donors, to know who you are impacting. Make sure to note down how many people are there, who they are and where they come from. You can use our sample Training/Event Tracking Sheet in our Helpful One-Page Documents here.
    • Personal introductions: Start by welcoming everyone to the event, introducing yourself and briefly explaining why you wanted to organize the event. Then, allow participants a few moments to introduce themselves to each other and share why they're attending. This simple activity builds relationships between your participants from the start, which is especially important if they'll be interacting later.
    • Agenda: Share your intended schedule with the audience, and try to stick to it! Have goals or outcomes stated for each section of your presentation, and allow for feedback to avoid confusions, problems and to give your audience a sense of ownership.
  • Main Presentation: Here's where you get to the main purpose of the event. What you do here will depend on your particular workshop or training content, but in general following these guidelines will keep you on track.
    • Time: Pay attention to your agenda, but also allow for the event to flow naturally. If you are concerned about a section going too long, don't be afraid to steer the conversation to the next topic.
    • Tone: Demonstrate confidence that you know what you're presenting. Your audience will be more likely to listen if you seem well informed, and consistent in your tone.
    • Vary presentation styles: Individuals have different ways of absorbing new knowledge. Some people need visual aids, others need physical activities, and some are content reading from paper. By varying your presentation styles you can offer a more complete experience for your audience.
    • Be authentic, entertaining and enthusiastic: Your personal enthusiasm will keep your audience engaged. Adding personal anecdotes, moments of humor and a generally positive attitude will keep your audience connected to you and your work.
    • Allow time for discussion and reflection: Between sections of the event allow time for people to share their experience, questions and ideas that have come from your presentation. Allowing interaction between your participants will enrich their experience, and build new relationships.
  • Closure: This final phase allows you and the participants time to review and react to the experience. You may want to do a formal activity to close the day, or ask questions to the group informally. This is a good place to explain your evaluation form!
    • Summarize: You should give a brief, final overview of the material covered. This is easy to do by returning to your original agenda and providing some of the most important themes or lessons.
    • Review intended goals: Did participants learn what they expected to learn? Did you cover the material you originally planned to?
    • Allow participation and feedback: This is an important step, as your participants' reflections will help you improve your work for the future. In particular, listen to their challenges and unmet needs. Here is where you'll learn what worked and what didn't.
    • Collect evaluation forms: Remind your audience to complete the form, and make sure you collect one from everybody.

Phase 4, Follow-up: You did it! Now, the final phase of your event is to make sure any loose ends are tied up, and to reflect on your experience.

  • Respond to requests or promises for more information: If you said you would send additional materials or contacts, make sure you do. Also, make any follow-up calls with your participants or supporters.
  • Record personal observations: You may want to summarize everything that was discussed, and send your notes out to your audience. You should at least write up notes for yourself, as a record of what you did and lessons learned for next time!
  • Review evaluation forms and reflect: Read through the feedback your audience gave you, and honestly reflect on their words. Also, take time when the event is still fresh in your mind to personally reflect on what you think went well, and where you have room to improve. Would you change anything? This step will help you start planning your next event!
  • Share with World Pulse community: Be sure to connect with your fellow Correspondents by sharing your personal experience in a Journal entry. We all want to hear how it went, and what outcomes you hope to see!

This material references The Community Toolbox, found online at http://ctb.ku.edu

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Outreach Strategies

  1. Create a flier and post it in your community.
  2. Reach out to groups, clubs or organizations that you are already connected to or aware of (work, school, places of worship).
  3. Create a press-release and send it to local newspapers and/or radio stations.
  4. Person to person communication: conversation, door-to-door, and phone calls.
  5. Use the Web to recruit participants by posting on Facebook, Twitter or World Pulse.

Classroom Navigation

Voices of Our Future Classroom

Security Online and Offline

Module 5
VOF Curriculum for Your Use!
Organizing and Training for Social Change
Tips for Mentoring
Helpful One-Page Documents
Each One, Teach Five Case Studies
Online Activism and Advocacy
Online Petitions and Email Campaigns

Module 1
Module 2
Module 3
Module 4

Correspondents and Mentors Group

Tips for Mentoring

As you embark on this journey to create a rising tide of women's voices and solutions, you may become a mentor to many of the women who participate in your trainings and events. As a mentor or community leader, you may be asked to help support and empower these womento reach their goals and address their challenges. While you will be sharing with them your knowledge and experiences, keep in mind that your journeys, dreams, and obstacles are intertwined. By connecting and supporting each other you will transform the world around you.

Below we've outlined a few tips for developing a mentoring relationship. Also, reflect on your personal experience with the VOF Vision Mentors. Write down a few key things you felt made a difference for you in being able to complete the program, help you brainstorm, or achieve your long-term goals. Remember these lessons as you go forward with your workshops and trainings!

Support their visions and solutions.
Each participant in your trainings or workshops will bring their own dreams, goals, and expectations. Find out from them want they want from the training or workshop and ask them how you can best support them. Their solutions may be very different from yours, however, they will be more relevant and responsive to their own lives, interests, skills, dreams, and ways of communicating. Continue to make time for connecting and sharing lessons, experiences, frustrations, and confusions.

Be specific and keep it simple.
Learning new information, skills, and methods can be overwhelming, confusing, and will take patience from everyone involved. If your participant is struggling with an issue, help her pinpoint the problem. For example, if she is having trouble with a training, what part is the most difficult? Does she need help with setting up a blog or finding the time to write an Op-Ed article? Also, be specific when asking questions or giving feedback about an assignment. Be willing to explain ideas and information more than once and in many different ways.

Flexibility and adaptability are key.
Life always has its twists and turns. As new challenges arise, listen and be willing to adapt the training or event according to your participants' needs. If someone has missed meetings or seems to be losing interest, check in with her. Is the training different than what she had expected? Does she no longer have enough time for assignments or meetings? Is transportation or the training too expensive? Is the material confusing, overwhelming, or seem irrelevant? Share any resources that you think might help support your participants and their work. Creative solutions make an event or training both possible and successful.

One step at a time.
With any journey, time, resources, and energy can be scarce and obstacles may seem to add up fast. Break up issues or challenges into smaller tasks when necessary, then approach each piece one step at a time.

Helpful Documents

Pre-Planning Worksheet
Before planning a workshop or community event, it is good to ask yourself some key conceptual questions. As you answer these questions your plan will become more clearly defined, and your work moving ahead will be more strategic. In addition, these questions will help you identify what resources you already have, and what gaps remain.

You can download the Pre-Planning Worksheet below.

Event/Training Tracking Sheet
Keeping track of the community trainings or events that you organize is important for both your own record-keeping, and for fund raising and measuring impact. If you apply for a grant, often the foundation will ask you about the impact you've had so far within your community. The information you gather here will enable you to give them the statistics they need! If you are asked to write a report for your organization, this information will provide the facts to back up your impact statement.

The information below is disaggregated (separated) by age and gender. This is key in your ability to understand who you are impacting. You can also add in other information, depending on what groups you are targeting. For example, if you want to train rural women who have immigrated to larger cities for economic opportunities, you may want to keep track of which villages participants are from so that you ensure you are reaching your target community. Similarly, if you want to give a training on peace-building or conflict resolution to two ethnic or religious groups, you may wish to note how many of your participants are from each group.

We also encourage you to keep track of your trainings and events so that World Pulse can measure the indirect impact of Voices of Our Future. Indirect impact measures the effect our program is having beyond the 30 correspondents who completed the program. In other words, if we train one woman from Kenya, her ability to complete the program is part of our direct impact. If she then goes on and trains 10 women in her community on web 2.0, the women she trained are part of our indirect impact. Measuring our indirect impact helps us know if the Each One Teach Five component works, enables us to raise funds for future programs, and guides our program development.

As you carry out trainings and events, we would love to receive copies of the Basic Training/Event Information sheets that you use. You can send those directly to Scott, scott@worldpulse.com, or Rachael, rachael@worldpulse.com. If you have any questions, please feel free to contact us.

You can download the Basic Event/Information One-Page document below.

Participant Questionnaire
The document below provides a basic template for you to receive feedback about your training or event. Before and after surveys can be a useful tool in understanding the impact of your training/event, ensuring you are covering the topics you wanted, and that participant expectations are being met. The results from your questionnaires can be helpful in making adjustments to your training/event and improving your impact over time. This is only a template and we encourage you to change the questions to fit your specific activities.

You can also conduct these sorts of surveys without using pen and paper! This is particularly important if you are working with a group of people whose reading and writing skills are not strong. You can ask the exact same information in a pre- or post-training discussion and write down the responses yourself. Just remember, that if you are conducting a training on a sensitive subject (such as domestic violence or HIV/AIDS) you may not receive accurate answers in a group setting. In these cases, you may want to talk with participants one- on- one in a private atmosphere.

You can download the Basic Participant Questionnaire One-Page document below.

World Pulse Outreach Material

World Pulse is currently designing a series of Outreach Material that will help us spread the word about our work and the impact our programs have on women and communities world wide. We recently completed the designing of a toolkit that you can use to train other women to join our Online Community in the form of a Flipbook.
You can download this Outreach Flipbook Here

Each One, Teach Five Case Studies

World Pulse has profiled the work of three 2009 Voices of Our Future Correspondents who are actively reaching out to their communities. These one-page summaries show how Lin, Busayo, and Jackie have organized trainings to share their VOF experience.

We hope that these examples will show how you can start developing your own plans today!

Online Activism and Advocacy

The internet and mobile phones offer powerful ways to communicate with people around the world that can complement and strengthen on-the-ground community organizing and advocacy. By working online, you can introduce your projects, ideas, and solutions to a global audience and make connections that then support and invigorate your offline work. The internet can significantly boost your organization's capacity to research issues, voting records, and contact information for your political representatives, expand your outreach, build a community of supporters, coordinate and mobilize events and actions, as well as fundraise.

One of the first, hugely successful, online campaigns was that of the Zapatistas, an indigenous movement in Southern Mexico. When they first asserted their autonomy, they came under heavy repression from the Mexican government who tried to isolate them and demonize them in the media. By using email lists and websites they were able to report on what was happening from their perspective and reach a large audience. Supporters then cross-posted updates on their websites and forwarded emails which circulated around the globe, drawing attention and concern to what was going on in the remote corner of Mexico. The Zapatistas also used the internet to coordinate their meetings which brought together organizations and grassroots movements from around the world to discuss issues and ways to network.

The Zapatistas and the role of their supporters in raising awareness and organizing is just one example of what is possible with online activism. As you create your own communication and outreach strategy, be creative! Offer your audience a variety of ways they can contribute and be engaged from spreading the word to helping face to face.

Over the last few months we have reviewed a number of tools, what they can do, and how to use them. We suggest you go back and review the new media materials and brainstorm ways you can use your new knowledge and skills to contribute to change.

Online Petitions and Email Campaigns

In addition to the tools introduced in the social media materials throughout the program, such as blogs, online communities, and RSS feeds, online petitions and email campaigns are two more ways to communicate with and mobilize your support network.

Online Petitions with Change.org

In recent years the online petition site Change.org has been successful in leveraging the power of the Internet to mobilize a broad audience. On this site anyone can create a global petition to demand the change most important to their community.

For example, in 2011 an activist named Ndumie Funda created a petition to pressure the South African government to address “corrective rape.” In a short time 171,000 people signed from 175 countries! Bowing to all of this pressure, the South African Parliament established a National Task Team to confront the problem.

Another example of success through a Change.org petition is from Ecuador. In this country there used to be a network of clinics where lesbian women endured physical and emotional abuse, even sexual assault and torture, in an effort to “cure” them of their homosexuality. All of this changed when human rights group Fundacion Causana started an online petition, which gathered over 100,000 signatures from around the world in a short time. The group had been working for 10 years to pressure the government to respond to this crisis, but with the support of a global network thanks to Change.org, Ecuador’s Ministry of Public Health finally responded and is working to close the clinics, and even launched a national advertising campaign against homophobia. You can read more about this story here.

For more examples of Change.org victories, visit http://www.change.org/victories

Petition creators can now access a library of “How-To” guides to help you learn best practices for writing a petition, defining a target, and more. Take your time to read through the set of useful tips to make your petition more successful!

Be sure to spread awareness about any new petition on PulseWire, other Social Networks, and of course, through email to your friends and colleagues. For more advice on building an effective Email Campaign, read on!

A Step-by-Step Guide to Email Campaigns

Email address: Create an email address specifically for your project, organization, or campaign. Your email address should be easily identifiable with your project such as VOF@worldpulse.com

CC stands for Carbon Copy. Email addresses entered in this box will be visible to all recipients. If you have more than 20 recipients, or if the recipients do not know each other, it is usually a good idea to use BCC.

BCC stands for Blind Carbon Copy. Any email address in this box will receive a copy of the email but the address will remain hidden to all other recipients.

Forwarding: When forwarding an email, delete any unnecessary information or addresses.

Subject: Chose a subject line that is short, catchy and relevant.

Attachments: Avoid sending attachments with mass emails. This increases the likelihood that your email will be marked as spam.

Content: Create a strong, yet concise, message with concrete goals.

  • Identify a specific action that your allies and supporters can take to help you achieve these goals. Limit yourself to one clear action per email campaign.
  • Speak from your experience. Personalizing an issue or event is often the key to motivating people to move from listening and empathizing to changing their neighborhoods and their world.
  • Use short paragraphs, bullet points, and section headings to make it easier to read quickly.
  • Include hyperlinks to your website or to websites that can provide more information or resources. A hyperlink is a web address that can be clicked on. When you enter a web address, or URL, into an email, most email providers automatically turn the web address into a hyperlink.
  • Be sure to include your contact information such as email address, website address, and the telephone number and address of the organization if available.
  • Again, the key to improving your open rate and keeping supporters engaged is a good subject line, and a clear, personal message of 3 to 4 paragraphs asking for a focused action.
  • Finally, always test your email action alert by sending it to your personal email account first.

Avoiding Spam Filters

Often using all capital letters in a subject line, bcc-ing too many individuals, or using a number of trigger words can be a red flag for a spam filter. Your urgent, carefully worded email can easily be filed away to a spam folder instead of reaching the inboxes of your supporters. Some of the most common triggers are listed here: http://blog.mannixmarketing.com/2009/08/spam-trigger-words/

The following websites offer free anti-spam utilities that analyze your email, identify issues, and then make recommendations that may help reduce the likelihood that your email will be marked as spam.

MailChimp is an excellent tool for managing email lists and executing an email campaign. The free account will allow you to send up to 3,000 emails a months to up to 500 contacts.

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Share with Creative Commons

As you tailor your Each One Teach Five program to your own community, you may decide to create your own training materials. You may find these materials to be enormously successful and want to share them on World Pulse’s Resource Exchange, or elsewhere online. Creative Commons is an organization that has developed a number of licenses you can use for your work. These licenses let other people know if or how they can copy, distribute, or rework your original material.

Creativecommons.org

Classroom Navigation

Voices of Our Future Classroom

Security Online and Offline

Module 5
VOF Curriculum for Your Use!
Organizing and Training for Social Change
Tips for Mentoring
Helpful One-Page Documents
Each One, Teach Five Case Studies
Online Activism and Advocacy
Online Petitions and Email Campaigns

Module 1
Module 2
Module 3
Module 4

Correspondents and Mentors Group